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Looking to 2017 Huawei’s financial report, African markets are increasingly contributing more to the company’s global profits. Africa continues to emerge as a top destination for Huawei devices.

Huawei says its smartphone division has registered a steady growth in demand in African markets; the OEM currently boasts of 15% market share across the continent. The Huawei brand is among top three leading brands in the South African smartphone market. The ICT firm has recorded a 15.7% year-on-year increase in total revenue, amounting to $92.5 billion for the year 2017.

Ken Hu, the Huawei Rotating Chairman said while their run in Africa has been rewarding, the company still aims at raising the bar higher this year. They intend to achieve that by rolling out innovative products.

As we look to 2018, emerging technologies like the Internet of Things, cloud computing, artificial intelligence, and 5G will soon see large-scale application. Throughout this process, Huawei will stay at the forefront of technological innovation and business transformation. More importantly, we will pay special attention to the practical challenges that our customers face as they go digital. Our job is to help them overcome these challenges and achieve business success. Ultimately, we aim to bring digital to every person, home, organization for a fully connected, intelligent world.”

Honor roll out across African market in phases

Chris Sun, the VP for Honor in the Middle East and Africa says the Honor brand, which launched in Africa will be rolled out across the continent in phases.

South Africa is the first market for Honor in the continent and this is based on user demand. Obviously, South Africa is the biggest market in terms of population and value, South Africa also has the highest young population, which means it fits with Honor’s objectives. Our focus on online platforms for this brand is in order to use them for sales as well as for communication. Although the continent is not used to online purchases, in terms of mobile internet penetration it is very high which makes online platforms the right place to engage our customers,” said Chris Sun.

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