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As far as telecommunication devices usage, humans have come a long way. From those early days when one had to have an actual hardcover phonebook to store contacts, to now when we are moving around with mobile phones and smartphones in our pockets. However, this growth has also opened new ways for marketers, who now have the ability to follow us wherever we go..

Though these days it is particularly hard for marketers, no let us use the appropriate word, spammers, to make voice calls to potential clients trying to solicit them to buy their product or service. And that is thanks to Caller ID, which can be set to automatically block these spam callers alongside any unwanted calls.

However, they have mostly been able to get through to customers via SMS text messages. Though there are various options for phone users to block unwanted SMS, there are (comparatively speaking) fewer option to block those that are spam.

Well, in that list of few, you can now add Google’s Android Messages. Google has over the years been tweaking this app bringing in one useful feature after the other one. The latest feature is a spam block, whereby Android Messages will automatically block spam SMS sent to you.

Related: Google is copying iMessage Best Feature and pasting it to Android Messages

Google has reportedly done a server-side update to support the feature. If you use Android Messages on your phone, all you need is make sure you are running the latest version. Then go to ‘Settings’ and activate spam filters.

From there, any new incoming messages, the sender’s number will be shared with Google and the search engine will cross-check the number with a list of spam filters.

Related: Android Messages now lets you send/receive SMS from your computer

FYI, I did mention the new feature will share data on all your incoming messages with Google. So if you are super-big on privacy, this is not something you want to try out. Then again, if you are using an Android phone, Chrome browser, smart TV, and a boatload of other Google-powered devices and services. Good luck with trying to keep Google out of your private affairs.

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