Africa’s No.1 hotel booking website, Jovago.com, has announced it’s partnership with SiteMinder, the hotel industry’s leading cloud platform. The agreement enlists Jovago.com among the more than 300 channels integrated with SiteMinder’s Channel Manager, which will enable mutual hotel clients to seamlessly update their inventory and room rates on the booking portal.
“We aim to bring top-notch technology to our hotel partners across all our markets in Africa and SiteMinder offers the right technology to grow our supply of real-time bookable inventory for our customers.” Explained Eduard Posthumus Meyjes, global head of revenue management at Jovago.
As the No. 1 and fastest-growing OTA in Africa, Jovago.com’s partnership with SiteMinder creates massive opportunity for its large client base of hotels to reach and attract guests, and in return increase both occupancy and revenue.
Lisa Horne, general manager – South Africa at SiteMinder, says, “We are very happy to partner with Jovago, providing our hotel customers yet another channel to market their inventory and availability through. We are particularly proud to provide the first channel management solution that integrates with this on-demand hotel booking platform in Africa. Each of Jovago’s hotel clients benefits from their local presence, and commitment to developing both the continental and global travel market.”
Jovago launched an extranet application for its hotel clients earlier this year, allowing them to reach operational excellence with the online channel by giving hotel managers real-time access to, and control over, their room rates and inventory.
According to Cyrus Onyiego, the country Manager for Jovago-Kenya, “integration with the market’s leading channel management solution was the logical next step after installing extranet; to offer its hotel clients value-added services as well as bolster convenience on the online-based platform.
Hotel managers whose properties are listed on Jovago.com say they are excited about the opportunities the website’s partnership with SiteMinder will bring.
“We have already seen a 15-25% increase in sales and the potential for more traffic in business is even higher, which is testament to the quality of service Jovago.com offers to hotels and the benefits its integration with SiteMinder’s Channel Manager brings,” says Sally Mwasaru, e-sales manager at Prideinn Paradise Beach Resort and Spa in Kenya.
