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New to the music industry? Take notes on how to market your new album, the Kanye West style below.

You can always count on Kanye West never to disappoint as an entertainer, and boy did he entertain folks at the Yeezy Season 3 event. That happened on Thursday, February 11 at the Madison Square in New York City.

West was launching the highly anticipated new fashion line Yeezy 3 Collection. Tickets prices to the fashion event were off the roof, but still got sold out. Not only was Kanye West releasing a new fashion line Yeezy Season 3, but also the rapper was dropping a new album, The Life of Pablo.

It is important to point out the naming of this album is perhaps one of the most confusing things yet, West has done as an artist. He had fans doing votes on Twitter to decide the right name for his latest album, but at the last minute, he comes up with the name ‘The Life of Pablo’ or LP as the media seems to be shortening it. Previous names given to the album that were later thrown out of the window by the indecisive West include Waves.

West indecisiveness about the name for the album was just the begging of controversies. In the track titled ‘Famous’, where he features Rihanna doing the chorus. West sends out jabs to Taylor Swift with lyric that goes, “I feel like me and Taylor might still have s%*, I made that b*#%h famous.

This shenanigan of West making Swift famous started at the 2009 MTV Video Music Awards. During which West interrupted the Swift’s acceptance speech, when she won the video of the year award.

However, TMZ reports that late last month, West called Swift about the lyric in his song explaining that it was all a joke, and he wanted first to know if she was okay with it. It is reported that Swift said she got the joke and gave the green light to West releasing his song with those lyric.

However, when the song premiered it was interpreted as West reigniting old feud with Swift. Her brother posted an Instagram video that showed him throwing the Kanye-designed Yeezy sneakers into the trash can.

Tree Paine, a representative for Ms. Swift, made the following statement: “Kanye did not call for approval, but to ask Taylor to releases his single ‘Famous’ on her Twitter account. She declined and cautioned him about releasing a song with such a strong misogynistic message. Taylor was never made aware of the actual lyric, ‘I made that b*#%h famous’.”

This Friday morning, West came all out to defend himself on Twitter. Here’s how it panned out:

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