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Last week, the world marked the International Women’s Day. A day set aside to pay deliberate attention to the gender parity in the different spheres of the modern world. How are both gender represented in the position of power, the world of science and technology, the private corporate sector, public service position and many others?

The 2018 Women’s Day was themed “Press For Progress” with a call to all stakeholders to put deliberate measures to close the gender parity gap. Well, the corporate Kenya space heed these call, and the country leading telecom, Safaricom has unveiled new plans on just how it is going to achieve that.

Safaricom launched new plans to mark the 2018 International Women’s Day; plans set to empower women in business to grow their businesses. The telecom reiterated its commitment to empowering women-owned companies and businesses. It will do so by increasing the number of contracts awarded to these businesses.

We want to empower women, together with other special interest groups, to increase their participation in our procurement to 10% by 2020,” said Joe Ogutu, the Director Strategy at Safaricom.

To achieve the 10% allotment to women-owned businesses, Safaricom will award tenders in areas with capital-intensive projects like setting up base stations, laying down fiber optic cables and jobs related to setting up the telecom’s infrastructure.

Fireside Communications is one such company. Since it Fireside began working with Safaricom, it has expanded its workforce from 10 to 127 in just three years.

When we started, we were only offering connectivity solutions to Safaricom’s small enterprise customers. We have recently been awarded a tender for the provision of fiber to the home rollout, which includes design and layout, among others, said Rebecca Wanjiku, the CEO of Fireside.

“This has given us an opportunity to improve our management and grow the business; to be more competitive and stay winning.

Doing business with Safaricom has improved market perception about Fireside, allowing us easy access to other services. Banks that would not even talk to us are now approaching and offering us financial facilities with minimal farce. We have also been able to attract and retain some of the best brains in the market.

You can read more about Rebecca Wanjiku in our earlier feature at this link.

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