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Jeffrey Siminoff has been hired as Twitter Inc.’s new Vice President of Diversity and Inclusion. He joins Twitter from Apple Inc. where he served as the Director of Worldwide Inclusion and Diversity from September 2013 to date.

Twitter made this announcement via Twitter. Siminoff replaces Janet Van Huysse as Twitter’s VP of Diversity and Inclusion. Before joining Apple, Siminoff led an international diversity and inclusion campaign at Morgan Stanley for about three years. He is also among the founding members of the global LGBT leadership organization, Out Leadership.  

Critics are raising eyebrows over Twitter’s choice for the position of VP of Diversity and Inclusion of the social network. Given, Siminoff is not only male but also white. However, some have counteracted these criticisms by arguing that diversity should not be broken down into the simplicity of male versus female, or white versus black.

Megan Rose Dickey, a Reporter at TechCrunch, argues, “I’m not fazed by the fact that Siminoff is white because people of color should not have to be the only ones advocating for diversity and inclusion, just how women should not have to be the only ones advocating for feminism.

The outgoing Twitter VP of Diversity and Inclusion who has served six years at the social network did not say what her next plans were. She, however, did tweet that it now time for her next chapter.

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