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There are so many digital marketing strategies to take into consideration that it can be daunting to choose which techniques to concentrate on for your campaign. While you may prefer to experiment to find out which strategies work best, it not only wastes time and effort but can also eat away at your budget. To make the best marketing decisions, you’ll need to think carefully about the products or services you offer and the audience you intend to sell to, to choose the most appropriate digital marketing strategies.

If you require some help and advice on the most popular digital marketing strategies which produce results, this guide should come in useful:

Content marketing

There are various ways to generate leads to your website, but the very best tactic is to create interest around your brand with relevant content and promote it to your target audience. Content is typically written in blog posts which can be shared across social media and are typically SEO-focused so that it appears highly ranked on search engines when users are looking for the products your brand offers. Many different SEO practices need to be taken into consideration to ensure this aspect of your marketing campaign is successful, including:

Adding keywords

Internal linking

Writing distinctive headlines

Optimizing images

Page speed

Creating relevant content

It can be challenging to know how to make your content SEO optimized without expert assistance. A digital marketing agency can improve your website ranking by integrating the best SEO practices into your content.

Email marketing

Despite claims that email marketing has become a thing of the past, the truth is very much the opposite. According to a recent survey, email marketing is favored by 73% of millennials in comparison to other digital marketing strategies, while 56% claim that they sign up to newsletters to make use of offers, which proves that there is still a massive draw towards this form of customer contact.

Email marketing isn’t just a quick and easy way to inform your customers about your business’ news, sales and promotions. Still, it is also useful in separating your audience regarding interests and behavior, so they can receive information about your business that is entirely relevant to them.

Social media marketing

In the last few years, social media has become the most popular form of marketing for businesses, with 99% of companies claiming that it has become an effective strategy for their campaign, according to the Social Media Examiner’s Report.

Social media marketing is the perfect way to find new customers who may never have heard of your brand before, in which you have the opportunity to share content and post advertisements which are intended to stimulate attention around your brand. You are also able to link your website to your social media pages which should potentially generate further sales.

There are many benefits as to why you should be using social media for your digital marketing strategy, including:

Boosting your company’s publicity

Builds on customer relationships

Generating leads

Increasing sales potential

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