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14 Ways To Make Telemarketing Work For Your Business In 2021


Most business consultants would agree that businesses can take advantage of the many benefits that come with telemarketing. This strategy has proven to allow companies to tap into a broader market, retain their loyal customers, and accomplish more of their business goals. If you’re trying to decide on whether you should use telemarketing this year, this article will discuss various ways to let it work to your business’s advantage.

Deciding to include telemarketing into your business strategy this year means that first, you may have selected an in-house team to do the calls while using effective phone systems like Power-dialer, for example. Another option is to outsource this task to a third-party telemarketing service provider. Either way, you’ll be able to expect business growth without incurring extremely high investment costs.

To get you started, check out the various ways to make telemarketing work for your business:

1. Integrate Efficient Tools

The simplest thing you can do is call or text someone and tell them what you are offering. Add that to a database where you can input the customer and contact information, and you’ll be able to build an effective sales pipeline soon. Your call representatives will know what has transpired and progressed between your company and the client from the past until now. This will also give rise to more efficient planning for future business operations. 

Thanks to the advent of technology, modern software like Drop Cowboy and other similar service software allow you to use ringless voicemail marketing and text marketing simultaneously. You can maximize your telemarketing efforts when you can do multiple tasks all in one medium. 

Additionally, sometimes a first call isn’t sufficient to capture interest. There are some other ways to create a spark between your company and the client. You can continue sending text messages or voicemails instead. All these interactions will be recorded and tracked by your agents, and soon will have a good chance to convert them into a sale.

2. Generate Leads

This is a typical approach used in business growth, especially when companies want to expand. It begins with the intention to sell a specific product or service to a defined customer base. When you know which market to target, you’ll be able to find more effective strategies to meet your goals.

This goes the same for creating your contact list. When you have a target audience, you’ll know who to contact, and most likely, they’ll make a purchase. Most of the time, generating leads can be done through cold calling, when the prospects aren’t expecting to hear from you. Yet, it’s worth trying as some calls become solid leads that often result in conversion rates. Anything can happen in a few minutes of the phone conversation. Your agent can land a big client who owns multiple branches statewide, or perhaps know someone who wants to purchase from your company. The opportunities are endless when you execute proper telemarketing.

3. Set Appointments Through Calls

A business’s primary way of generating new customers is by setting up appointments. It is commonplace for organizations to invest a considerable amount of resources in setting appointments. The reason is that while some people might consider buying through online transactions, others only make purchases through face-to-face transactions or meetups. This makes telemarketing the most ideal way to set up appointments. The appointment setting process allows your company to generate new business by utilizing telemarketers more efficiently.

4. Do Follow-Ups

It’s always important to follow up on direct mail or email or make a follow-up call to ensure your efforts are successful. Telemarketing gives the recipient another chance to reconsider your offer. This second shot ensures that your business or the client is not missing out on any opportunities.

For those who have inquired about your business recently, it’s also crucial that you follow up on their decisions to either push through with your company or take a rain check on your offers. Telemarketing is the proper way to engage with them and understand what they’re looking for, their needs included. Organize a telemarketing team to turn the prospect’s interest into sales after their inquiry. Your effort may be wasted if you do not follow up on inbound leads swiftly.

When you do telemarketing, expect the recipient’s decision and responses to be a bit delayed. They won’t be able to give you a direct answer, so you should be able to determine if there is a higher likelihood of selling or none at all. And in some cases, you’ll have to wait longer for a response.

Telemarketing tends to be more passive than other marketing models as you need to wait for the client to respond. However, when they do, this could yield a triumphant return on investment. You might have missed a sale if you have not followed up on the customer at all.

5. Try Cross-Selling

In most businesses, time is of the essence. Customer service and sales staff are often swamped with current tasks. There’s a tendency to sell more products that are in demand or are trendy. While this is advantageous to your company in general, sales may be lost due to missed opportunities.

With telemarketing, you can do cross-selling, covering all the products sold by your company. Through customer care calls, you can uncover ways to cross-sell to your current client base. Not only are you generating more sales for slow-moving products, but you are also attending to the customers’ needs. Along with some marketing advice that will serve any startup well, telemarketing could be your savior when creating marketing efforts to grow your company.

6. Research And Understand Your Market 

The telemarketing industry is well-known for its use in market research, which helps companies evaluate their products and gather data about their customers. You can collect more details when data collection is done through telemarketing, as the agent can talk and communicate with the prospect first-hand.

The interviewers can handle everything from using general questionnaires to administering follow-up and open-ended questions. And due to enhanced technology, interaction becomes more convenient and efficient. Moreover, a telephone-based approach to market research allows the researcher to cover large geographical areas at a low cost. And the data gathered can be used for other marketing campaigns and strategies.

7. Sell To Your Existing Customers

Direct selling to clients who are already using your products or services is one of the most successful ways to improve sales. By talking to your loyal customers, you won’t need to exert a lot of effort convincing them to purchase your products. They already know what to get when they buy from you. What telemarketing does, though, is to retain them as your loyal customers. 

Using telemarketing will allow you to extend services, upgrades, and add new features to products or services your existing customers already own or perhaps offer them something new. It’s also an excellent opportunity to listen to their other needs and requests, which will allow your company to improve. You can also get ideas about certain upgrades that you can apply to your products and services.

Applying telemarketing strategies to existing clients and customers can help organizations of all sizes increase sales and improve customer retention at a lower cost while producing impressive results.

8. Provide Interactive Sales Services

Another way to make telemarketing work for your business is to use it as a means to build customer rapport. Effective interaction in a business occurs when customers can speak with someone directly, so their questions can likewise be answered immediately. In comparison to chatbots, humans are interactive and can participate in genuine conversations, making them more effective for making sales calls. 

Telemarketers can build customer relationships. Through conversations with the prospects, they can learn more about their needs and expectations from the company. Telemarketers can also anticipate whether a certain prospect is interested in purchasing your products.

Telemarketing is also readily available 24/7, so your company can reach out to clients from all over the world, despite different time zones.

9. Gather Feedback And Opinions From Customers

Using telemarketing, you can find out what your customers think about your products. This is imperative for any business in coming up with strategies on how to improve their products or services. Obtaining feedback from customers is also effective in enhancing their experience with your company. Making your customers feel valued and cared for is a big bonus that can keep them for many years to come.

The ultimate advantage of telemarketing is the opportunity to contact the customers directly. This kind of interaction is more personal and provides more value to their overall experience. Moreover, getting positive feedback and reviews from your customers can help you get ahead of your competitors.

10. Track Results

Unlike other marketing strategies, telemarketing offers measurability. As agents and marketing staff analyze all aspects of the campaign, they can consolidate all details into a report. This will allow for an easier way to inspect whether your marketing efforts are producing outcomes. Aside from tracking marketing results, telemarketing also makes it possible to trace sales. Building pipelines will seem more manageable, and you can determine which products are selling more than the others.   

You can also track down the geographics, demographics, and infographics of your clients. This tool serves as an effective tracker of the progress you’re making with your telemarketing efforts.

11. Save Money

With telemarketing, you can promote your products or services more effectively than other traditional methods of marketing. Telemarketing only requires minimal resources without the need for investing in expensive marketing components like print ads, booths, advertisements, and costly devices. Considering all the benefits that come with it, most companies still consider telemarketing an indispensable marketing tool for their business.

A business may use telemarketing to generate leads, market its products and services, inform customers, conduct market research, and perform many other essential business processes. Moreover, when you compare costs between sourcing your in-house telemarketers or outsourcing them, you’ll find out which option is more cost-effective for your company. The only aspects you need to invest in and prepare for telemarketing are reliable telemarketers, high-quality equipment, and fast internet connection speed.

12. Organize Your Database

One downside about gathering data from customers is that some of them get outdated quite quickly. Thankfully, telemarketing offers the best solution for this problem. Your staff will utilize a database, and they can check, monitor, and update data from time to time. They will have ample time to delete and input the accurate contact information of prospects and buyers.

Your sales team can achieve higher sales rates by ensuring that their data is accurate and up to date. Furthermore, when your database is well-organized, you’ll have a more systematic approach to handling sales calls or marketing outreach.

13. Work On Collections

A company’s development and progress can be severely hampered by outstanding bills and unpaid invoices. Telephone marketing can help you collect what’s owed to your company if you’re struggling to reach out to your customers about their outstanding balances.

This is why most banking companies establish a solid telemarketing system. Debtors will be contacted by the agents, explaining their credit condition. This often resolves issues about the company’s collectibles. Even if you don’t belong in the banking industry, telemarketing can improve your collection system as long as you have the right approach in doing so.

14. Increase Seminar Bookings

Telephone marketing has proven to be a very effective tool for promoting seminars. While advertising your seminars online also evokes interest and attracts attendees, don’t overlook the efficacy of telemarketing for this task too.

The number of your seminar attendees will increase when you can personally contact and reach out to them. You can publish and expose your event to more people through any medium you prefer, such as calls, emails, or even texts. Telemarketing is an excellent way to reach people who might find your seminar helpful.


Small businesses can now take advantage of telemarketing thanks to the multitude of modern tools available. Telemarketing is profitable for any kind of company as long as they utilize efficient tools, hire adequately trained telemarketers, and create a proper workflow. Hopefully, the information above has convinced you to adopt telemarketing as one of your company’s marketing strategies.

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