You started your company to sell something you believe in – and to make money. To continue doing both of those things while growing your business and brand, you need to stay visible and relevant amongst the masses of competitors. Incorporate these objectives into your business plan to keep your sales and growth moving in the right direction.
Build a Better Website
You know that you need an eye-catching website in today’s fast-paced digital world. If your site is slow to load or seems antiquated, visitors will move on to the next best thing. That is unfortunate because you know you are the best around. Your offerings are better than the next company’s – but you need to allow your company to show your products off to the world.
If you are currently running Magento as your eCommerce platform, you are already aware of its business-savvy functionality and streamlined features. Even with all that Magento has to offer, they have gone ahead and made a major update to the platform with the introduction of Magento 2.
All you need to do to start using its upgraded features is migrate from your current Magento software to the updated Magento 2 platform. You do not have to tackle this project on your own. Work with the experts at https://www.atwix.com/services/migration-to-magento-2/ for a seamless and full-service migration. They will ensure the process goes smoothly with minimal interruptions to your website, customer experiences, or eCommerce transactions.
By migrating from Magento to Magento 2, you will reap the benefits of a significantly faster load time on your website. The developers have thought of everything you will need for business success, including:
Enhanced security features
Upgrades and website maintenance made easier
Thousands of available Magento extensions to choose from
Improved website customization
Enhanced website optimization
Mobile-friendly features that were not available in Magento
Convenient dashboard and admin panel
Do not delay this upgrade. The migration process will take approximately three to five months to complete from start to finish. When you work with professionals to switch from Magento to Magento 2, you will know it was worth it because the transaction is smooth and seamless with a skillful company at the helm.
Be Visible on Social Media
Marketing your company on social media has almost reached the classification of an artform. It takes a nuanced approach to reach a broad range of demographics on a wide variety of social media platforms. It also requires a dedicated team member to handle the almost monumental task of staying abreast of the rapidly-evolving sphere of influence that is social media.
Watch this video to learn more about the ins and outs of creating a successful social media strategy.
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Take Care of Your Team
Your employees are the heart of your brand. They are the frontline and the true face and voice of your business. You may think it is you, the leader, when in fact, it is them. They are the first person your customer base reaches when they want to purchase in a storefront. Your staff’s voice is the first heard when consumers call for help or to place an order.
You are the figurehead and the leader, but your employees are your first-contact team. With that in mind, treat them as such. It is crucial to your company’s survival to have employees who are invested in their work. Here are some key points to work through when considering your employee’s work life:
Ask them what they need to be successful at work.
Offer them competitive or above standard benefits.
Offer flexible scheduling, as appropriate, to support their family responsibilities.
Encourage innovation and collaboration at work.
Pay competitive wages that keep with inflation.
By honoring your employees as individuals and people with lives outside the office, you show them that they have value beyond the corporate walls. In recognizing their intelligence and ideas at work, you acknowledge their ability to contribute value. Happier employees are less likely to seek other employment options. When turnover is low, expertise is high because employees continue to learn more on the job as time passes.
Dedicated and satisfied employees tend to go the extra mile with customers and it shows in how they interact with one another. When a happy person greets a consumer in-store, on the phone, or via chat, it is reflected in the caliber of services offered. This can translate into a loyal customer who enjoys interacting with your staff and the level of customer service offered to them.
Take your business to the next level and reap the rewards of your hard work. Upgrade your website, be active on social media, and take care of your team members to make it all happen.