Business Plans

4 Benefits of Content Creation for Businesses

Business owners tend to be incredibly busy people, wearing many hats while balancing several metaphorical plates at once. So when business owners hear that content creation is important for their business, many shrug and get back to handling the tasks that feel much more important than writing blog posts or newsletters. There are several benefits to content creation, and in this day and age, you don’t even have to do the writing yourself with help from blog writing services.

Learn four benefits of content creation for businesses below. 

1. Better Visibility Thanks to SEO

One of the main reasons businesses enter the

content game is to try to boost their rankings on search engines. The process of producing and formatting content in a specific way to “please” search engines is called search engine optimization, or SEO. It’s no secret that the majority of people whip out their phone or laptop to search for a product or service they want and that it would be beneficial for your business to be a top result. 

Regularly generating and posting quality content over time can significantly improve your rankings on search engines. 

2. More Trust Among Prospective and Current Customers

How often do you purchase a good or service from a person or brand that you don’t trust? Chances are good that you don’t willingly fork over your hard-earned cash to someone or something you don’t deem trustworthy too often. It’s in your business’s best interest to earn the trust of your customers, but how can you do that on the internet? By creating quality and informative content that helps your potential customers solve one of the problems.

Create a simple step-by-step tutorial or guide about how to do this or that, and then drop your company’s contact info at the end in case they have any questions. This is one of the best ways to build trust among customers that you haven’t even seen face-to-face yet. 

3. Higher Volume of Leads from CTAs

Calls to action are delicate dances that must be written and delivered carefully. Content should be genuinely helpful and should not sound like you are asking for anything in return. Most likely, your prospective customers are already tired of being sold to during their everyday lives, so throwing in an obvious sales pitch at the end of content sends potential customers packing. 

At the same time, attaching a subtle call to action like, “Here are some tools that can also make this issue easier to manage,” with a link to one of your products can go a long way in turning web browsers into customers with much less effort on your part. Calls to actions are often more effective when they are gentle offers rather than demands. 

4. Reduced Marketing Expenses

Quality content doesn’t have to take forever to produce, and it doesn’t have to cost an arm and a leg to purchase if you decide to outsource. Many business owners find that over time, posting quality content regularly has a huge return on investment, especially when compared to direct marketing ads.

Content makes the customers come to you instead of you chasing them down. This often makes customers more likely to go ahead and purchase whatever you’re offering, as it feels like their own idea rather than that of an advertisement. 

These are just four of the several dozen reasons why content marketing is helpful for businesses large and small. Creating or purchasing content to post at regular intervals may seem like a massive undertaking, but many business owners find that these efforts aren’t as large as they expect and they see great returns.

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to

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