As UK businesses prepare to fully open once more, recovering the losses of the last 18 months will be front of mind for many owners.
With more people online than ever before, a cohesive and optimized digital marketing strategy can help your business.
Here are the four most effective digital marketing mediums to support you.
Creating highly relevant content for your current customers and potential leads is a fantastic way to generate interest in your business. Content marketing is a strategic approach to creating, curating, and distributing content that benefits your audience.
Content marketing usually targets the upper sections of you sales funnel, building visibility and generating awareness of your business rather than solely pushing sales.
Search engine marketing
Search engine marketing (SEM) is a two-pronged approach to generating conversions and revenue through search engines.
First is search engine optimization (SEO), which focuses on generating organic search rankings using keywords. SEO is often a long-term strategy as rankings can take time to generate.
Second is pay-per-click (PPC) advertising. PPC generates quicker return on investment and faster results as paid ads can be shown instantly to a targeted audience sector.
When you need to send out highly relevant information to different segments of your subscriber database, email marketing is the way to do it.
You can create lists based on the interests and demographics of users who sign up to mailing lists or make purchases through your website.
Additionally, email marketing can be used to target people who have added products to a cart and then abandoned the site. This approach can help you generate more conversions through previously interested customers.
Social media marketing
With more people than ever using social media to discover new brands, products, and interests, social media is an essential marketing strategy for any business operating today.
Social media marketing can be used to complement your content marketing efforts, helping you distribute content to a wider, more targeted audience.
It can also be used to sell products directly from social platforms and can be factored into your PPC campaigns. With impressive targeting capabilities, it has many benefits when it comes to targeting people who are already interested in businesses like yours.
A well-rounded, optimized digital marketing strategy is essential for your business. By combining the above tactics and channels, you can maximize your marketing efforts online.