In the aftermath of the COVID-19 lockdown, all businesses have been forced to push more of their activity online, closing stores and opening up online sales portals and eCommerce sites for consumers to shop at from home. This trend has already been happening for firms across the globe. However, 2020 has been a watershed moment for online sales, with shares of Amazon, in particular, skyrocketing this year. As we head towards the fall of this year, it’s time to consider how you can boost your online sales, as this article outlines.
Paid Promotion
Your first option is to pay for a promotional advert online. These might cost you a hundred dollars, or they might cost far more. You might choose to advertise on a pay per click basis, where you only pay if a consumer clicks on your advert, or you might prefer to advertise on a larger scale on larger sites like Facebook or YouTube. Whatever you choose, make sure you design your advert well, you make your brand nice and prominent in your ad, and that you provide a link back to your sales pages on your website.
Website Overhaul
Consumers are put off by old and poor-looking websites. That’s a simple fact, baked up in hundreds of research papers. If your website looks a little on the shady side, and your firm is suffering from a lack of trust when consumers arrive on your web pages, then it might be worth considering how you can redesign your website to rebuild trust and generate more sales for your firm. Use a professional web design Birmingham team to help you rebuild your website from the ground up this fall. This will ensure your website is designed in a way that will bring success.
SEO Practices
If you’re not already using SEO to boost your sales, you may well be in for a huge peak in your demand in the coming months. You see, SEO is all about how your firm is found online. If you have a good SEO ranking, you’ll have far higher traffic passing through your website. If you have a low SEO ranking, those consumers who are interested and excited to find your products will simply fail to find your website. Instead, it’ll be buried underneath a pile of other websites and search results. Engage with SEO professionals to boost your sales in the latter half of 2020.
Communicate with your Customers
One way to show that you are a trustworthy business is to communicate more with your consumers online and build up a reputation for yourself. With a better reputation for taking the time to get to know your customers, you should find yourself boosting your online sales in no time. There are multiple ways you can communicate with your customers, such as email and via the phone. However, one of the best ways is through social media. If you’re setting up a social media page for your website – and you should on the likes of Facebook, Instagram, and Twitter – you’ll find that a host of new consumers are able to find, interact with, and provide feedback on your brand. Possessing these extra homes on the internet can be helpful in boosting your sales online this fall. You simply need to promote your wares, and share stories from your business, in order to drum up further trade from consumers across the internet.
There you have it; four simple tips to help you boost your online sales as we head into the latter half of this turbulent year.