Marketing professionals are constantly looking drive traffic to their websites. Increases in web traffic and page views directly affect company profits. Because of this, large enterprises invest up to $20,000 or more per month in SEO. Enterprise SEO practices place an emphasis on scalability and website indexing. Still, the fundamentals of SEO best practices apply to companies regardless of size. Successful enterprise SEO involves implementing strategic principals for improvement. Continue reading to learn about the effective enterprise SEO strategies to increase your traffic.
Ensure Content Quality
The most important way to increase your traffic is to be vigilant about the quality of your content. Website content should be concise and offer readers useful information. Updating your content consistently will also boost traffic. Search engines respond better to well maintained sites with frequent updates. High-quality content offers something different or better than the competition. Further, most enterprise websites have strong brand recognition supported by content, followers and valuable resources. This gives them a high level of authority. When content quality is high, enterprise SEO can leverage this authority to increase web traffic.
Implement On-Page Tags
Another important strategy to increase your web traffic is to use on-page tags. Strong enterprise SEO involves effectively using keywords and tags directly on your site. Integrate a long phrased keyword into your title tag to pick up additional traffic. An effective title tag should be limited to 70 characters. Use description and keyword tags smartly. Include competitive keywords in this tag to describe your page content. This is one of the major steps to optimize your website for SEO. You can also enhance your images with ALT and Title tags. Optimize your enterprise SEO by utilizing all available on-page tags.
Strategic Internal Linking
Strategic internal linking will also increase traffic to your page. Internal linking engages enterprise customers. It also gives you a pathway to control your page’s bounce rate. To optimize this process, use tools that help you track the linking process. These tools identify where links are coming from and build high-quality links. They also help you identify what internal links your team should be targeting. This helps you strengthen the content you already have to increase the traffic to your page. According to Detroit Internet Marketing, an SEO that provides internet marketing in Michigan; “ Be sure to use exclusively use white hat SEO methods like internal linking strategies. Undoubtedly, strategic internal linking is a strong enterprise SEO strategy that helps drive web traffic.”
High-Speed Page Loading
Improving your page load speed is another enterprise SEO strategy to increase your traffic. Enterprise sites need to have strong systems that optimize both page speed and response time. Studies show that 40% of people abandon web pages if they take more than 3 seconds to load. This significantly impacts SEO ranking and harms site traffic. Slow load speeds will also harm your search engine ranking. Use a reputable web hosting service and monitor page speeds regularly. Because of their large size, enterprise websites face scaled technical issues. Enterprise SEO should always involve ongoing audits to identify potential weaknesses. High speed page loading increases traffic to your site.
Optimize For Google Answer Box
Optimize your enterprise SEO for Google’s answer box to increase your website visibility dramatically on the search engines. The answer box appears before any organic results in the search engine. Appearing in the answer box ranks you at position 0 and gives you maximum exposure and traffic. Rank in Google’s answer box by directly answering questions in a format that is preferred by users. The best way to do this is through numbered lists, tables, or graphs. Target keywords that already have answer boxes. Use under 100 words to answer potential user questions clearly. Don’t give all the information away, though. Give people a reason to click on the link under the answer box to learn more. This will drive users to your enterprise site.
Marketing professionals must use the best enterprise SEO strategies to increase web traffic. Quality content that is frequently updated is the cornerstone of SEO success. Implementing on-page tags improve your search engine ranking, making it more likely for users to click on your site. Strategic internal linking tools allow you to identify what links our team should be targeting and use them effectively. Continuously monitor the backend of your site to ensure high speed page loading times. Optimize your format to rank in Google’s answer box. Use these five enterprise SEO strategies if you want to improve traffic to you company’s website.