If 2020 was the year of online shopping, 2021 was the year of serious challenges for the eCommerce industry. Companies’ social media marketing campaigns were severely harmed by data privacy rules, while supply chain challenges led merchants to get creative with their inventory.
Simply put, entrepreneurs encountered numerous problems that required quick adjustments and changes.
What will happen to global commerce as we enter the third year of the pandemic‘s roller-coaster ride? What new developments will shape eCommerce in 2022?
No one can say for sure. But come what may, you should prepare comprehensive strategies to increase your chances of growth in the days to come.
Content is king
Content will be the game changer in 2022 and it will either help you drive more sales or help your rivals if they deliver a better content marketing game than you.
To begin buying from you, your audience must first be aware of your existence.
You may reach out to your target demographic by running internet ads. However, an ad-blocker is used by nearly half of users. Respondents to the survey claimed they found online advertisements to be bothersome and obtrusive. As a result, it’s evident that they’re not an effective way to communicate with your customers.
That’s where content comes in to help. Prospects can find you with a simple online search if you have good content. Consumers are more inclined to type in broad information while looking for a product. You can reach these potential clients by optimizing your content for keywords.
This method can help your brand appear on the first page of the search results. If you improve your SERP ranking, you can expect to see an increase in both site traffic and conversions. This is exactly why you need a 2022 actionable content marketing plan – to separate you from your rivals.
The value proposition determines the potential of your conversion rate, making it the most significant conversion component.
The key reason a prospect should buy from you is your value proposition. Customers want to know not only what’s in it for them but also why they should buy from you.
Many marketers attempt to enhance outcomes by altering page elements such as font colors and sizes, button shapes, and graphics. But the first step should be to reinforce their value propositions.
You’re missing out if your home page or product page only says ‘Welcome!’ or just shows your company’s or product’s name.
An important distinction should be drawn between your company’s value proposition and the value proposition of the product. Both must be addressed.
If you can’t rethink and improve this on your own, make sure you consider hiring Northpeak’s cutting-edge conversion optimization services. Their process and numerous satisfied customers should be enough to convince you to reach out and help your company boost its conversion rate.
Figure out how customers interact with your website
It will be difficult to increase your conversion rate if you don’t understand how users interact with your site.
Using website analysis tools, you can observe screenshots of users on your site. You’ll be able to see what individuals click on, whether or not they skip an offer, and if they abandon a form in the midst of a buying process.
These tools should also contain heat maps of your site so you can see what features stand out and what catches the eye.
Nothing is more annoying than browsing a website that sends you in too many different directions.
Your landing page needs to be simple to read, understand, and navigate. Don’t include anything that isn’t absolutely necessary. Instead, only include the information that your visitors require.
Implement the following whenever possible:
- Subheadings and headlines;
- Advantages and characteristics;
- Recommendations and/or testimonials;
- A visual with context that demonstrates what you’re selling.
You should eliminate all distractions if you want your visitors to concentrate solely on your offer.
Include social proof
Whatever you say must be supported by evidence. People are skeptical and they want to see proof.
So, what type of evidence do you have?
Your statements are backed up by people who have utilized your items. Using testimonials from customers who were in a worse situation than the average customer is a smart idea. This means that everybody can attain the results if even those in difficult situations were able to do so.
Last but not least, make it a well-known fact if you have thousands of consumers. When done properly, this can be extremely effective. Nobody wants to be the only one who uses your service. But on the other hand, your products must be valuable if other people or companies use them.
Remember, people will always trust other people. They will be hesitant to trust an ad, but if they see that a real face is behind a recommendation, they might go for the product themselves.
Never forget that we’ve all been consumers at some point in our lives. So, take a step back and consider the broader picture. Put yourself in your customers’ place and consider whether you would buy something from your site.
Use that perspective and implement what you can from this mini-guide to help you improve your conversion rates in 2022.