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Businesses are run based on marketing and persuasion skills because for people to try your product for the first time, they have to be convinced in the first place. Nowadays, businesses have expanded into the digital space because of the massive presence of consumers on digital platforms. In fact, in today’s world, more transactions are happening in the digital space as compared to the physical space.

One of the most critical tools that various businesses use to build their brand and market their product is the website. As a result, web development has become an incredibly cashable technical skill, which is why an increasing number of web developers are entering the market with cool website designs. If you are a budding developer or looking to hire one for your business, we have listed here five vital tips that must be considered to create an excellent website.

1. Follow the 5-second rule:

It is a pacey world where decisions are taken in split seconds, and that is the rule consumers follow as well when they visit your website. When potential customers arrive at your site, it is going to take them 5 to 8 seconds to decide whether they are going to stay or leave your place.

Therefore, you must make sure that your website is attractive enough to engage the user, and has all the information that can easily be accessed without getting overwhelmed. You must employ modern technologies like Symfony development to improve the look of your website, and you can find the experts by clicking on this https://tsh.io/services/web-development/symfony/.

Legibility:

As mentioned above, customers are going to take a few seconds before they decide to stay or leave your website, and the written text on your website can play a huge role in holding the attention of your potential customer. Therefore, make sure that the guidance text on your website does not have any typos or grammatical mistakes. Moreover, choose a font and language that is easy to read and effectively communicate the essential information.

2. Mobile responsiveness:

You will be selling your product to the people who are busy and may not have time to browse from their laptops or desktops. Instead, they will be using their smartphones to do all of their routine tasks, which is why you will observe so many services being offered via mobile applications. Therefore, make sure that your website is responsive to mobile phones such that the user cannot differentiate between the desktop and mobile versions in terms of effectiveness.

3. Keep it simple and sophisticated:

Some people make the mistake of designing their websites such that massive graphics or texts start to appear in the user’s face. The first thing that users do when they visit such sites is shut them out for good, and look for some other websites that are selling the same product. Therefore, keep the look of your website simple and sophisticated with minimal graphics and text that resonate with your brand. As a result, people will feel more comfortable spending time on your website because it looks elegant and provides the necessary information without being tacky.

4. Elegantly positioned advertisements:

We can understand that earning money through ads is a convenient way of swelling your revenue, but you will have to be incredibly careful in terms of their presence and positioning. You must know how annoying it is when you open a website, and you are flushed with advertisements.

In this case, your immediate reaction would be to shut out that website from your consideration for good. Therefore, you must position advertisements on your website such that they do not disturb the user from reading the content on your page. 

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About The Author

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to [email protected]