According to a recent study, on average, US adults spend on average two hours and 55 minutes per day on the Internet Even more interestingly, 90% of this time is spent not browsing the net, but by utilizing various apps. So, one question that arises is what are the apps that we use on a regular basis?
One of those apps that everybody has on their phone is, undoubtedly, WhatsApp. This chat application features numerous features such as audio calling, video calling, live location tracking and it can be used to send written messages that contain emojis.
Today, WhatsApp has no less than 1,6 billion users worldwide and it is preferred by many because it is not at all costly as it can be used freely by all those who have an internet connection. The app was developed by ex-Yahoo employees in 2009, and it was acquired by Facebook in 2014.
Facebook is another user-friendly social networking app that many of us use daily. Facebook allows users to set up a profile and keep in touch with friends and relatives. Its attractive interface makes it easy to use and entertaining. It is used by many to share their opinions on various topics and to read news related to events that are happening in the world.
Plus, Facebook also enables users to play games and to join various groups. Because Facebook was one of the first networking sites ever launched, it has a significant advantage when compared to other similar competitors. Today, 2.7 billion people check and use Facebook daily.
Facebook Messenger has over 1.3 billion daily users and it is currently the second most popular mobile messenger app after WhatsApp. The app is free to use by all smartphone owners, provided that they have an Internet connection.
Facebook Messenger is highly appreciated by many because it allows people to send group messages, to exchange videos and photos, as well as audio messages.
Another app that was developed to help people connect is Instagram. This photo-sharing app first appeared in 2010 and it was created by Kevin Systrom and Mike Krieger. In 2012, they sold it to Facebook for $1 billion.
The reason why this app is so popular has a lot to do with its image-centered design, and people, by nature, are very responsive to imagery. After all, this is why visual marketing techniques have been used for so many years.
Besides, Instagram is user-friendly and it can be easily used by people of all ages. On Instagram, a user can post pictures and short videos, he/she can post daily stories and can interact with others through the comment section. The app also features a messenger-like function called direct messages, or DMs.
Some of the most liked images on Instagram are those taken on holidays. If you plan on going hiking soon, and you need help selecting a high-quality pair of binoculars, you can find additional info on Optics & Lab.
Snapchat is the most popular app among teenagers. It allows its users to share everyday moments in a fun and creative way. This is possible because of the myriad of filters that are available to its users.
Differently from other apps such as Twitter and Facebook, the messages that one shares on Snapchat are meant to disappear. The app includes a couple of additional features such as quizzes and games that make it highly entertaining.
Snapchat is also a more engaging app because it awards its users points. So, the more time you spend on it, the higher your Snapchat score goes. This app has no less than 173 million daily users.
Today, YouTube is the most popular video platform in the world. According to statistics, its content creators upload, on average, 500 hours of new videos per minute. This means that 720,000 hours of new content or 82.2 years of content are uploaded on this platform each day! This data was estimated after taking into account the info provided by YouTube CEO Susan Wojcicki in 2015.
Statistics show that 25% of YouTube traffic is generated by smartphone users. The app enables users to watch popular music videos and videos made by their favorite creators. On YouTube, you can subscribe to your favorite channels, and you can comment and share various videos with your friends. You can also download the videos that you like and watch them offline. Even though the app is free, the videos often include adds.