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Do you have an email list? If so, you know how valuable it can be. Unfortunately, one of the biggest mistakes I see with email list building is using tactics that have been around for eons. These strategies need to be updated or replaced with ones that have more power.
But where should you start?
Regardless of your list’s size, the best way to use your email list is to reach out to subscribers regularly with useful information and articles – information they want to read, not something you’d like them to read.
If you’re not sure where to start, don’t worry. Here are seven quick tips and tricks for getting the most from your email list in 2022.
1. Understand Your Audience
The first step in getting the most out of your email marketing is understanding your audience. This aspect of your email marketing is essential because you need to know your target market, what they want, and how they want to receive content.
This process can include market research, demographic data, and other relevant information. Once you have a clear picture of this, it will be easier for you to create relevant content that can help your readers get what they want from the content you send them.
2. Segment Your Email Lists
Another thing that’s important when it comes to email marketing is segmenting your email list. That means breaking down the people on your list into different groups based on their interests and needs so that you can send them more targeted content when it comes down to it.
You can create separate lists for each type of person you have, which could include age groups, hobbies, interests, and more. It’s also essential not only to keep track of which groups are doing best but also to monitor how many emails are being sent in each category so that you can adjust campaigns accordingly if needed.
3. Keep Your Emails Short and Sweet
The average attention span is about eight seconds, and your email subscribers are busy people too. So keeping your emails short and sweet means your email will need to be as concise as possible so it doesn’t lose your reader in the inbox clutter.
You don’t want to send them an email that’s too long or boring. A good rule of thumb is to keep your emails between 50 and 80 words, depending on the subject matter.
4. Create an Automated Workflow
If you’re going to be sending out a lot of emails, it’s crucial that you have a system in place so that you can scale up as needed without having to write more emails or track down subscribers manually.
When used correctly, for example, autoresponders will save you time and are much easier to work with than trying to do everything manually (Mailchimp or Constant Contact, for example). These services will help you create an automated system that sends out personalized emails based on certain conditions (like when someone buys something on your site).
5. Give Customers a Choice To Opt-in or Out of Future Emails
The truth is, some people will be interested in your emails, but not all of them. So in order to get the most out of your email list, you need to make it easy for people who don’t want or need your products or services to unsubscribe from future emails.
If you do this right, you’ll be able to target those customers who are most likely to purchase from you.
6. Subject Lines Matter
Subject lines are important. They’re not just a place to put your name, company, and email address — they’re a tool for you to use to capture the attention of your audience.
When crafting subject lines, remember that people scan messages, so the first few words of your subject line are vital. If you can tell a story or offer an insight into what’s inside the email, that’s even better.
7. Email at the Most Optimal Times
An excellent way to determine optimal times for email marketing is to use data from past campaigns and insights from your customer base. At a glance, here’s what you need to know about email usage:
The best time to send out emails is when people are most likely to open them: right after they wake up and right before they go to sleep at night. So if you want more people to open your emails, this is when it’s most important!
For example, if you’re sending out an email about your latest product offerings, send them during business hours from 8 AM to 5 PM PST — that’s in line with most people’s regular work schedule.
Even to this day, email marketing is incredibly potent. And there are no signs of it slowing down anytime soon. So we hope you’ve found this article informative and valuable. It might not be an exhaustive list of ways to optimize your outgoing emails, but these seven ideas should help you get more value from your email lists.