Often, your home page is the first impression you make on a potential client. If the design doesn’t speak to who you are, then it won’t attract the clientele you’re looking for. Fortunately, it’s not hard to achieve a cool website design once you know what’s important.
Any web design agency worth its salt will tell you that website design should be based on these three factors:
- Creating a layout that is easy to use and navigate
- Communicating an established brand identity
- Appealing to your target audience
So how do you achieve these goals? We have a few ideas. Keep reading for eight cool website design ideas you should consider.
1. Hand-Drawn Illustrations
Make your creative mark and incorporate hand-drawn illustrations into your design. You can create these illustrations yourself or hire an artist to do them for you. Either way, you’ll make a big impact with this unique approach.
Hand-drawn illustrations will give your website a very distinct approach. They will also show your audience just how dedicated you are to your craft.
Anyone can download a stock photo and stick it on a home page. Only a dedicated professional would take the time to personally design an illustration for their website. At the very least, we recommend you opt for a hand-drawn brand logo.
2. Confident Colors
Do you want to provide your audience with a bright, modern, and fresh look at your niche? Then be confident in your color choices. An electric color scheme will give your website a cutting-edge appearance. Plus, it will catch their attention and set you apart from competitors.
It’s no secret that colors affect outcomes in web design. A distinct color scheme can increase your brand recognition by 80%. Some well-known examples of this principle are Coca-Cola (red), Tiffany’s (blue), and UPS (brown).
Colorful call-to-action buttons are another great design technique. They’ll make your users more likely to buy, register, download, etc.
Image Credit: Pexels.com
Abstract art for the background of your website is a great choice. It’s also a versatile one. An abstract design could work for any business as a way to exhibit creativity and individuality. Here are a few ideas for how you might incorporate abstract patterns:
- Use abstract art as a focal point for your home page
- Photograph an abstract display of your products
- Select a clean and minimalistic abstract background
- Contrast black and white for a striking effect
Abstract art is great for website design, no matter the industry. Many food-service, e-commerce, and corporate businesses use this technique. Anthropologie is one well-known user of abstract design.
4. Minimalistic Methods
It may suit you better to avoid graphics, colors, and illustrations entirely. In fact, more and more businesses are opting for a minimalistic approach to web design. A clean, simple approach to your design could leave you with many benefits, including:
- Ease of navigation
- Quicker loading times
- Boosted SEO friendliness
- Timeless design
As with most industries, website design is not likely to outgrow minimalistic techniques any time soon. It’s a timeless and sure approach for businesses in any industry.
Of course, you won’t want to opt for minimalism if your business lies within a creative niche. One complaint of minimalistic web design is that it leaves no room for exhibiting personality.
5. Content-Focused Designs
This may be the most practical idea on the list. And while it’s not as fun as say, hand-drawn illustrations, content-focused design is a no-brainer. The internet and SEO revolve around the written word. Why shouldn’t your website do the same?
In fact, we recommend that business owners consider their content before brainstorming on website design. Once you’ve established your goals for the content, you can design the website layout around what you already have. This will leave you with a layout that is more user-friendly and focused on achieving your specific goals.
6. One Page Formats
This design tip could fall under the umbrella of minimalism. But it’s so effective, we believe it deserves its own section. Scrolling, or one-page, websites are growing in popularity. In part, this trend works because it makes mobile use much easier. But that’s not the only benefit.
One-page websites make it easy to lead your audience through the content in the order you decide. It also makes it easier to simplify your message and retain the reader’s attention.
7. Incorporated Games
This idea isn’t for every business type. But it’s so fun we thought we’d include it in our list. Gaming via website design is a great way to exhibit your brand and personality. Plus, it will attract new visitors and help you maintain existing ones.
Incorporating a game into your website isn’t easy. But the right website designer will be able to help you find a way.
8. Clever Pop-Ups
Pop-ups have a high conversion rate. If your website doesn’t have one implemented, it’s time to look at your options. You can request that readers join your email list, accept promotional offers, or complete other important actions. The possibilities are endless, in terms of both design and lead generation.
Image Credit: Pexels.com
If you haven’t made your website design a priority, we suggest you do so now. In 2020, e-retail sales generated more than 4.2 trillion U.S. dollars. There is a vast and lucrative market waiting for you, and your website design may be the only thing standing in the way.
Not all websites are created equal. Consumers are drawn to pages that are eye-catching, easy to use, and focused on quality content. A good website designer can help you achieve all three of these goals. And if we can make one last suggestion, it’s also a good idea to optimize your image sizes. This will help your site load faster.
Try implementing one, two, or all of the design ideas listed in this post. Your customers will thank you. And you, in turn, will thank your website designer for helping your business reach its full potential.