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A Introduction To Real Estate CRM


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Customer relationship management software is a tool of experts in the world of real estate businesses. CRM is characterized to assist the agents in connecting and communicating with their customers professionally. CRM is designed to get estate leads, track lead generation campaigns, online contracts, and deadline reminders. Additionally, the feature of personalization of communication and social media automation helps the estate agents to successfully manage their businesses within less time and minimum money wastage.

For instance, the best real estate CRMS like IXACT Contact provides users with a customizable home page, rich contact profiles, automated task and appointment reminders. Moreover, real-time sync with Google, Outlook, and more is also provided by CRM. In the real estate world, the up-to-date ways of scheduling and organizing business pipelines, In-touch calls, e-Newsletters, and social media marketing are a must for fostering the business. The latest CRM enabling Mobile App has made it more accessible and easy to use for these agents.

Email Marketing

New advancement requires new ways to connect and facilitate your clients. With the advent of this new CRM software comes the automated system of email marketing. This feature allows the broker to set up a monthly e-Newsletters system that keeps the clients(both the past and the present ones) up-to-date. Moreover, the e-card templates displaying the logos of just sold, discount offers, and holidays are quite attractive to the clients. Additionally, the feature of advanced campaign reporting keeps you aware of who is clicking and who is opening your emails. Allowing you to record the statistics of the targeted audience.

Professionally-Written Website

Many real estate websites allow your customers to see the showcased customer reviews and services offered by you. The clients can effectively get answers to their ambiguities from the details mentioned in the faqs section on the website. CRM software allows you to keep track of these future clients and communicate with them as they get closer to their anticipated purchase date. You get a beautifully designed and professionally written website that you can customize easily. Moreover, the integration with social media and blog posting is another wonderful feature of CRM.

Social Streaming

Running a business leaves you with less time to update and post your work. With the help of social streaming features of DRM, you can automate your process. You can select and schedule all the monthly topics on your software, which will keep on performing the posting task in time. It not only replaces a full flagged social media marketing team needed for this purpose but also performs the task without any error. Posting for you exclusively engaging content from top-tier publications. Letting you enjoy the advantages of a thriving real estate agent career.


In a nutshell, if you are starting a real estate business or already in it, struggling to foster it, the CRM software system can assist you productively. This software allows real estate agents to professionally organize and schedule their business while maximizing time. Handling a business manually is not as effective these days. Today’s digital world has its criteria and demands, one cannot fulfill them without using such tools of marketing and automation. Indeed, CRM can prove to be a game-changer for these real estate agents in making their business work smoothly.

Further Reading:

Which real estate investments will generate the best returns?
1. Residential Real Estate
2. Commercial Real Estate
3. REITs
4. Crowdfunding Platforms
5. Raw Land
How is innovation in fintech changing the house buying process?
With the innovations taking place in the financial sector in the form of FinTech, banking services have become more inclusive and brought closer to the masses. At just a tap of a button on your smartphone or computer, you can get banking services complete with lines of credit to boost your investment. The new credit lines opened by FinTech also include services such as home mortgage and housing financing.
A look at drone technology in real estate
Nowadays it the expectation not the wishes of tenants within a certain building that the building is connected to fiber-optic cable for internet access. People nowadays rely on the internet for work, study, entertainment, and doing business. Drones are increasingly becoming a vital tool when it comes to last-mile product delivery and the housing sector needs to incorporate vertiports (drones’ landing space) especially within the building’s roofing area.
Such vertiport will be where tenants pick up the products they have ordered online or dispatch products ordered by their customers online. The vertiport area needs to be safe, secure, and accessible. It could also be opened to members of the public who can access the vertiport without compromising the peace, safety, and security of the residents inside the building. No doubt, such a facility will also raise the market value of the building in the real estate appraisals.

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