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A Introduction To Real Estate CRM


A customer relationship management software is a tool of experts in the world of real estate businesses. CRM is characterized to assist the agents in connecting and communicating with their customers professionally. CRM is designed to get estate leads, track lead generation campaigns, online contracts, and deadline reminders. Additionally, the feature of personalization of communication and social media automation helps the estate agents to successfully manage their businesses within less time and minimum money wastage.

For instance, the best real estate CRMS like IXACT Contact provides users with a customizable home page, rich contact profiles, automated task and appointment reminders. Moreover, real-time sync with Google, Outlook, and more is also provided by CRM. In the real estate world, the up-to-date ways of scheduling and organizing business pipelines, In-touch calls, e-Newsletters, and social media marketing are a must for fostering the business. The latest CRM enabling Mobile App has made it more accessible and easy to use for these agents.

Email Marketing

New advancement requires new ways to connect and facilitate your clients. With the advent of this new CRM software comes the automated system of email marketing. This feature allows the broker to set up a monthly e-Newsletters system that keeps the clients(both the past and the present ones) up-to-date. Moreover, the e-card templates displaying the logos of just sold, discount offers, and holidays are quite attractive to the clients. Additionally, the feature of advanced campaign reporting keeps you aware of who is clicking and who is opening your emails. Allowing you to record the statistics of the targeted audience.

Professionally-Written Website

Many real estate websites allow your customers to see the showcased customer reviews and services offered by you. The clients can effectively get answers to their ambiguities from the details mentioned in the faqs section on the website. CRM software allows you to keep track of these future clients and communicate with them as they get closer to their anticipated purchase date. You get a beautifully-designed and professionally-written website that you can customize easily. Moreover, the integration with social media and blog posting is another wonderful feature of CRM.

Social Streaming

Running a business leaves you with less time to update and post your work. With the help of social streaming features of DRM, you can automate your process. You can select and schedule all the monthly topics on your software, which will keep on performing the posting task in time. It not only replaces a full flagged social media marketing team needed for this purpose but also performs the task without any error. Posting for you exclusively engaging content from top-tier publications. Letting you enjoy the advantages of a thriving real estate agent career.


In a nutshell, if you are starting a real estate business or already in it, struggling to foster it, the CRM software system can assist you productively. This software allows real estate agents to professionally organize and schedule their business while maximizing time. Handling a business manually is not as effective these days. Today’s digital world has its criteria and demands, one cannot fulfill them without using such tools of marketing and automation. Indeed, CRM can prove to be a game-changer for these real estate agents in making their business work smoothly.

Photo by XPS on Unsplash

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