Afro Emoji Launches African-themed Stickers App on Google Play and App Store
Afro Emoji has today launched an African character themed sticker app, available to download for free on Android and Apple devices. The sticker characters are clothed in traditional African attire and come with pan-African phrases and captions, which can also be fully customised by users, for their preferred language. Stickers can be used via Whatsapp, SMS or iMessage, Facebook/Messenger, Twitter DM, Skype, Google hangout, BBM
Some of the well known caption sayings include ‘Abeg no vex’ [please, don’t be annoyed], ‘E make brain’ [it makes sense] and ‘My Oga at the top’ [my boss at the top]. The app is free to download, and comes with 50 character stickers, with more available as an in-app purchase.
The launch comes as mobile messaging on the continent and across the Diaspora, continues to dominate as Africa’s primary means of communication. The Team at Afro Emoji knows that there is a gap in the market for bespoke characters that reach out to and represent the hundreds of millions of Africans on the continent and throughout the Diaspora. Afro Emoji Team lead Ayoola Daramola says: “We, as Africans, definitely have an idiosyncratic way of communicating with one another, and Afro Emoji is really a fun, accessible graphic depiction of that. We are building a modern African hieroglyph that represents us.”
As Africans’ love of all things mobile continues to grow, with 400m+ smartphones expected to be used on the continent by 2020, the stickers are expected to make up a significant part of Africa’s conversation currency, with more features, characters and captions already in development. The team behind Afro Emoji predicts Africa’s mobile-first approach to communication will quickly absorb emoji characters into everyday conversations.
Daramola concludes: “Mobile is king in Africa/Globally – it is the tool for communication and media consumption, so we expect the Afro Emoji to become a key component in how Africans message and chat, in much the same way as emoji Stickers have become so popular in the East & West”.