Marketing campaigns are what will get your brand known. It will drive consumers to take the desired action and help increase your business revenue. But this will only happen if you know how to create an excellent digital marketing campaign.
According to Smart Insights, 45% of companies don’t have a well-defined digital marketing campaign strategy. Without a good strategy, your business won’t make any profit, no matter how big your digital ad campaign looks. And you wouldn’t want to waste too much time and money on something that won’t work for your business.
You need to master the basics of creating a strong digital campaign strategy, and we’re here to help you do that. Here is a simple digital marketing campaign guide that will see you achieve the much-desired success.
Start With a Digital Marketing Campaign Goal
If you want to achieve success, you must have a goal and an idea of what you will achieve in the end. You need to know what success will look like and what that will do for your business if you reach it. Whether you want to increase your conversations or hit the number one spot on Google ranking, you need to plan that.
Before you start, think carefully, and define your business objectives. The objectives will guide you towards achieving your business goals. Understand where your customers are and limit your goals to those specific areas.
Having a goal lets you focus on a specific plan. You will not try to achieve different outcomes all at once, which can make your campaign unfocused. You can also work with an online advertising agency to help you develop a well-defined goal and make your digital marketing campaign a success.
Know Your Target Audience
Before starting an ad campaign, you must know your target market. You probably have a website already where you can get some data on the people shopping for your products. If you don’t have a website, you have to do some good research about your target customers.
A good idea is to check the kind of customers your competitors are targeting. You don’t have to target the same customers, though. Find a specific niche market that you can target. Decide whether you’re going to target other businesses or go directly to consumers.
Just make sure your ad campaigns are going to have a specific niche market to focus on. A well-defined audience is carefully crafted for your business.
Come up With a Budget for Your Campaign
The amount that businesses spend on digital marketing rises every year. Businesses are seeing the need to optimize their websites and improve their social media profiles as these are sources of leads and revenue.
20/20 Vision report from Digital Marketing Institute, 95% of companies have increased their digital marketing budget in recent years, and 9 out of 10 marketers expect to increase next year. This means that many businesses are noticing the importance of digital marketing and are willing to allocate more funds to it.
Your digital marketing strategy needs to set aside enough money to see your business achieve its campaign goals. Even so, you must still be realistic about your budget. Not all campaigns work the same way, and some may need more money while others are less.
If you’re going to do a Pay per Click (PPC) advertising, you must know that targeting highly competitive keywords will still deliver high returns on investment with a pretty low cost. This is because digital marketing is more effective than traditional ones. Your budget may not be so big as long as you plan for it well.
Use High-Quality Visuals for Your Digital Marketing Campaign
Your online audience portrays a very limited attention span. They tend to be overwhelmed easily during their Google searches and social media scroll and lose interest immediately. You need something that can make them concentrate longer hence develop an interest in your products.
Visuals play a huge role in capturing people’s attention, and you should use that for your campaign. Experts recommend that you use natural photos to do this as they tend to evoke curiosity. Avoid professional-looking photos or stock images, as this will make your post appear like an advertisement.
You need to involve some kind of art to capture the attention of your target customers. Take some time to figure out how influencers manage to get people’s attention through visual art. Keep switching up your strategy until you achieve what you’re looking for.
Consider the Campaign Strategy of Your Competitors
Your competitors must be using some wonderful strategies that you can depend on. Through your competitors, you can identify trending topics, effective strategies, and popular channels. You can then benchmark your brand against competitors.
By considering your campaign strategies, you can determine where you can excel and do better than your competitors. This is what will help you come up with a strategy that your stakeholders can buy.
To analyze your competitors the right way, you need to start with identifying the specific metrics you want to compare. Is it content engagement, social media followers, or audience growth? Once you decide on this, you must also determine the marketing channels you need to analyze.
Check the social media platforms that can work well in your industry. Should you focus on Facebook or Instagram? Should you direct your efforts on email marketing or website traffic?
You also need to be careful with the kind of competitors you’re going to analyze. Consider the success of your competitor, the products they offer, and the reputation they have in the industry. Don’t forget to analyze the upcoming brands that may not be your competitors at the moment but have the potential to become one in the future.
Once you successfully manage to spy on your competitors, come up with a report detailing your findings. Determine how your brand is comparing to them in terms of KPIs and find out what you can do to improve in case you’re lagging behind.
Determine Your Channel
You may want to use as many channels as possible for your digital advertising campaigns. But this isn’t going to be the best decision to make at this point as it will seem like chasing many things at the same time. If you’re focusing on selling to businesses, you shouldn’t use the same channels as those focusing on business to consumer channels.
There are various social media channels, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn, that you can use for advertising. You can also employ Google ads and work your way towards ensuring your company appears on top of the search results.
Another incredible channel to employ is the email marketing campaign. Many businesses don’t know this but sending emails to your clients creates a lucrative opportunity for your business to grow.
Well, what we’re trying to tell you in all of these is that you can combine social media, email marketing, and website optimization to build a strong digital marketing strategy. But you only have to choose one of them if you want them to work perfectly and avoid making unforeseen errors.
To choose the correct channel, consider one that your audience is likely to respond to. You don’t want to waste a lot of time working on content that your audience will likely show little to no attention to. Consider also the type of content and what your campaign intends to achieve in the long run.
Convert Your Traffic
If you’ve done everything right and come up with a successful digital marketing campaign, you now want to ensure the leads benefit your business. You’ve targeted the right channels, analyzed your competitors, among other things. Now you can see a huge traffic landing on your website.
But are they converting? If not, you must do all it takes to prevent any bounce rate by ensuring they convert. Ensure your customers take the desired action, which could be making a purchase, subscribing to your newsletters, or registering for your course.
To do this, you need a Unique Selling Point (USP). This involves portraying something that tells your users why they should choose your business and not any other.
Make sure your web copies are clear, simple, and easy to read. They should contain things such as testimonials, reviews, and calls to action. Your visitors need to understand clearly the type of action you need them to take, which is not just visiting your website.
Measure the Results of Your Digital Marketing Campaign Strategy
You need to know just how much success your digital marketing campaign has managed to achieve so far. Even if you can already see success with your campaign strategy, it’s essential that you understand how well the campaign worked.
Carry out a post-campaign analysis that can evaluate what worked, what needs more effort, what you should drop, and what’s worth repeating. By doing this, you might even get shocked that the channel you thought was lucrative isn’t the outright winner in the long run.
Measuring results is the only way you’re going to determine your ROI. It will help you plan for any future activities. With the results measurement, you can better know your target audience and how they’re likely to respond to future campaigns. You use the opportunity to have a better understanding of your market, competitors, and all the important online marketing trends.
Don’t give up on the strategies that didn’t work. For instance, if you targeted both Facebook and Twitter channels, you must analyze how each performed. If Facebook did well, but Twitter flopped, take time to determine why it performed poorly and what you can implement in the next campaign to improve the situation.
Consider Setting up a Remarketing
As a marketer, you can never let go of a potential customer. Remarketing is a tool that you can use to capture sales that you had lost earlier. You can use this strategy to target someone that browsed your site but left without making a purchase.
When you decide to use emails for remarketing, it will look like sending a cart abandonment email. If a customer adds something to their cart but doesn’t purchase it, you can send them an email to remind them about the product and encourage them to buy. That’s how remarketing works, but this round not using the same channel the customer used.
Take the example of big companies such as Amazon. They always send their customers emails about what they left in the cart or similar products to their previous purchases. This way, there are high chances of the customer going back to the page and, this round, closing the sale.
If you adopt this strategy, you will be several steps towards capturing customers who might have slipped out. Let them know that you care about them by encouraging them to buy the product they viewed earlier.
That’s How You Succeed in Digital Marketing!
These digital marketing campaign strategies are proven to work for both small and medium-sized businesses. When employing these strategies, you must also know that they’ll take time before you can see results. Achieving a successful digital marketing campaign is a step by step strategy that needs dedication, effort, and patience.
If you feel you’re getting stuck, digital marketing companies or agencies will be ready to give you a helping hand. Getting professional help could help bridge the gap between your business and successful marketing.
We’re also here to see you succeed with your marketing campaign. All you need to do is check the blog posts regularly posted on this site and get all the help you need.