Categories: Start-ups

Africa Intelligence gives a new visual identity to its confidential newsletters

Africa Intelligence gives a new visual identity to its confidential newsletters

A full digital conversion process started 18 months ago by publishing company Indigo Publications

With restyled logos, more dynamic lay-outs and better defined sections, the Africa Intelligence web portal has modernized its five confidential newsletters: West Africa Newsletter, The Indian Ocean Newsletter, Maghreb Confidential, Africa Energy Intelligence and Africa Mining Intelligence.

The new design has been conceived for reading on computers and tablets. Emphasis has also been put on inter-activity, with numerous articles in the newsletters linked to complementary content on the Africa Intelligence portal. The logos have been produced by Aurélien Meunier of the Nooga agency and the lay-outs by editorial design agency Rampazzo & Associés.

The new visual identity of the confidential newsletters is part of a full digital conversion process started 18 months ago by publishing company Indigo Publications. After launching a mobile application in May, a completely new version of the Africa Intelligence portal will be put on line at the start of 2015.

These changes will enable Africa Intelligence to maintain the strong editorial ambition which has been its trademark since 1996, with exclusive information in English and French about the people, business networks and political forces at work in Africa.

The launch of this new formula comes with an attractive commercial offer in the form of an exceptional 40% reduction on the subscription price for 15 days. Free download of the newsletters is also being offered to readers who want to get an idea of their new visual identity. Click here to see.

The Africa Intelligence portal is published by Indigo Publications, an independent press group set up in Paris in 1981 by a group of journalists. Often styled “the smallest international press group in the world”, it also edits three other websites, Intelligence Online

, La Lettre A and PresseNews. The group makes no use of advertising or subsidies and draws all its resources from its readers.

What has changed…?

West Africa Newsletter (West and Central Africa) still offers it’s highly informative shorts but also has longer articles, notably on business networks, to help explain complex subjects. It also provides more content through an increase in the number of pages to six. 

The Indian Ocean Newsletter (African countries bordering on the Indian Ocean) has more business pages and a new « Behind Closed doors » section and, above all, completely new profiles of influential people and their contact networks in each country in the region.

Maghreb Confidential (North Africa) continues to cover business and political news but puts particular emphasis on political and economic decision-makers through the “Negotiators” and “Influencers” sections.

Africa Energy Intelligence retains its oil, gas and electricity sections but adds a “Financing” page and a “Newcomers” section devoted to junior companies making their debuts on the continent, as well as detailed profiles of deciders and their networks.

Africa Mining Intelligence is still organised by mineral type and keeps its Spotlight, Strategies, Who’s Who and Looking Ahead sections, as well as a text-style message at the top of each page intended to intrigue or surprise the reader.

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to

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