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Today at its annual press conference, Africa Internet Group (AIG) announced that it is consolidating all its companies into the Jumia ecosystem with a new vision of ‘Expanding your horizons.”

From a singular Jumia ecosystem, customers will get access to all of AIG’s (now known as Jumia) leading platforms:

Ø Jumia the online mall

Ø Jovago – Africa’s leading online hotel booking platform now rebrands to Jumia Travel

Ø The food delivery company, HelloFood will now be Jumia Food

Ø Kaymu which serves as a community marketplace has rebranded to Jumia Market

Ø Real estate Lamudi becomes Jumia House

Ø While the company’s logistics services AIG X takes new identity as Jumia Services

After 4 years of successfully establishing and growing its online services as leaders in their markets, Africa Internet Group, now Jumia, has become the N°1 E-commerce platform in Africa.

Customers can now access respective products and services on JUMIA; Jovago – Africa’s leading online hotel booking platform now rebrands to Jumia Travel, while food delivery company, HelloFood will now be Jumia Food. Kaymu which serves as a community market place has rebranded to Jumia Market. Real estate Lamudi becomes Jumia House, while the company’s logistics services AIG X takes new identity as Jumia Services.

Furthermore, sellers will also benefit from this move, by getting access to more traffic and to a greater world of opportunities. Every day, Jumia helps and encourages restaurants, hotels, local sellers, brands, real estate agents, car dealers, large companies and logistic companies to become better, bigger, more performant, thus creating positive impact for Africa.

Sacha Poignonnec and Jeremy Hodara, founders and co-CEOs of Jumia reiterated: “Operating under the same brand name reinforces the legitimacy of proposing other services to our customers and to our sellers. We want to have one strong brand that is trusted and loved by our customers across Africa.

We founded our companies with a very strong belief: Internet can improve people’s lives across the globe. Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience.”

Jumia’s new vision, “Expand your horizons”, expresses the group’s ambition to transform people’s lives through internet, overcoming the ground market challenges of the continent and giving all Africans the opportunity to access high quality services and products everywhere.

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