Business Plans

Africa’s Mara Corporation set to introduce Mara X, an Android One phone in partnership with Google

With unlimited high-quality photo storage from Google Photos and a carefully curated set of pre-installed apps, the Mara X makes sure African users have enough space for the apps they love

In partnership with Google, Mara Corporation Limited (MC) is set to release the Mara X for the African market in the second quarter of 2018. The Mara X will be a one-of-a-kind high-quality, smartphone.

The Mara X will be launched as part of Google’s Android One portfolio, getting a software experience designed by Google to be smart, secure and simply amazing. The Mara X comes with the latest innovations from Google. It will run the latest operating system, Android 8.0 Oreo; will get two years of OS upgrades; and the device has been optimized for the Google Assistant which is your own personal Google, ready to help throughout your day. With unlimited high-quality photo storage from Google Photos and a carefully curated set of pre-installed apps, the Mara X makes sure African users have enough space for the apps they love. Regular security updates and Google Play Protect built in mean the Mara X is among the most secure devices available.

“Across Africa and in other emerging markets, we need smartphones that are both extremely affordable and high quality,” explained Mara Chairman Jagdish Thakkar

. “These phones will give people the ability to improve their lives through accessing information online and using them for trade and financial services.”

Siya Chug, the Brand Director, describes the Mara Phone as a “proudly African brand.” Mara Group began as a small IT business in Uganda and has since expanded to the globally recognized multi-sector investment group that it is today, employing over 14,000 people across 25 African countries and three continents.

Mara Corporation is also focused on building a digital e-commerce ecosystem to meet the evolving needs of consumers across Africa by investing in key e-commerce enablers like financial technology, social media, last-mile logistics and now the Mara X.

“The Mara X is a device that people can have fun with, learn with and use to build a better future. Africa is seeing a new generation of entrepreneurs looking for mobile technology to help run their businesses, and the Mara X will work for them to pursue greater heights. Our continent is expected to have over 700 million smartphones within a few years, and that connectivity will truly transform lives.” – Mara Corporation Founder, Ashish J Thakkar.

Innov8tiv.com

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to info@innov8tiv.com

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