Industrialized markets such as North America and Europe have become saturated for big tech companies such as Amazon, Facebook, Google, and the likes. There is simply no more room for growth is these developed market.
Yet, the developing markets across South America, Africa, and Asia has a lot of untapped markets. However, the very nature of these big tech companies prevents them from venturing into such markets. That is primarily because developing nations lack efficient infrastructures such as internet access and electricity.
Facebook and Google have in a recent couple of years working to establish reliable high-speed internet access in the developing nations. In areas, they describe as underserved and unserved regions.
Google has its flying balloons and Facebook with its drones. The balloons and drones will be flying at high altitude and beaming down wireless internet connection to the underserved and the unserved communities.
Amazon joins the race
Now, Amazon wants to put its financial and technology might into the venture of providing high-speed broadband internet connection to the underserved and unserved communities.
Dupped Project Kuiper, Amazon is set to send thousands of small satellites into low orbit, from which they will be beaming down the internet connection.
“This is a long-term project that envisions serving tens of millions of people who lack basic access to broadband internet. We look forward to partnering on this initiative with companies that share this common vision,” said a spokesperson from Amazon.
However, for the Amazon Project Kuiper to take off, they need the green light from the International Telecommunication Union (ITU). Amazon’s filing with the ITU has revealed there will be at least 3,236 satellites deployed into the low-earth orbit.
The ITU is tasked with the mandate of coordinating the use of satellites on planet Earth, and if they approve Amazon’s satellites. The Project Kuiper has been forecasted to have the potential of delivering wireless broadband internet connectivity to at least 95% of the world’s population.