We are currently living in an app-thrilled generation where up to 80 percent of internet users prefer to use their smartphones as the primary means of communication and a source of information. This can only mean one thing; the ever-increasing demand for innovative and creative apps. Looking at this rapid uptake in terms of using smartphones and apps, it would be safe to say there is no limit to the type and number of apps you can come up with.
If you have an idea that you believe can help solve some problem or inconvenience faced by the current generation, then why not go for it and develop and app for the same? Developing a successful app, however, can be easier said than done. To start with, there is the issue of funding, but you can easily go around this by supplementing your savings with some personal loans that you can repay once your business model picks up. If you are starting out in this field, there are some basic tips that you ought to take into consideration.
Identify your target audience
An app is meant to cater to a specific clientele and so you do not want to gamble. Before you start anything, determine whom your app will cater for and focus on creating a custom app that will fully fit into this category of users. By identifying your target audience, this helps you research more to determine the potential of your idea in terms of the market needed and communication channels in terms of your marketing strategies.
Take your time to check every source of knowledge available on the same. Check on trends, search for insights and stats or even conduct a poll to help you get the right data before picking up.
Define your business model
As much as you may be looking to help offer value by solving some of the common problems faced by your target audience, you are also in this for business. As such, it will be important to come up with a workable business model that will not only work for the audience but also help you gain traction, popularity and revenue.
Usually, most of the experienced app developers across the globe prefer to monetize their apps by using some of the notable advertising-based business strategies. In this regard, using of video ads top the list as one of the most sought after revenue streams. On the other hand, in-app purchases also ranks high amongst business owners. However, this does not mean you are limited to these. There are various other channels that you can opt for.
Notably, every business model comes with its own merits and demerits. As such, you will need to take your time to find one that fits your needs. Start by analysing your competitors in terms of what they are using and what works for them. This may give you an idea on the direction that your business model needs to take.
What scope of features do you need?
Well, we understand that you may have taken as much time as possible visualizing how your app will function and the features thereof. You already have in mind all the revolutionary features that will help improve the functionality of your app. Some of these may include such features as notifications, social sharing, integrations and payments.
All these are pretty vital parts of a successful app, but have you really defined that one aspect that will carry all these features and offer one simple but indispensable value? Focus more on the core feature of your app to avoid losing time and quality. Most first-time app developers would tend to believe the more features an app has, the better.
This is not always the case; if anything, more features may only serve to benefit the project contractors looking to pump up their incomes. Remember users are only interested in finding the simplest way to solve their problem and you have the mandate to offer this without too many complications. After determining that core feature of your app, place it strategically and make it as clear as possible.
Get the right technology
The success of your app is highly dependent on the type of technology adopted in its development. Talking of technology, there are three options you can go for.
Platform-specific Native App – these are coded specifically for either Android or iOS.
Cross-Platform Native App – Such apps use shared Software Development Kits but can still run natively
Hybrid App – This is fully compatible with all operating systems and devices.
Use of apps on smartphones is on the rise, and it can only get better with time. Whether you are a seasoned app developer or just starting out, you know you have to be creative to beat the competition. Remember, apps also need security and you ought to make considerations for the same. Get the right information and take your app development prowess to a whole new level.