Black Female Tech Entrepreneur launches AfroAvenue – a Hybrid Social Media e-Commerce Platform with 7 Figure on 1st Round Fund Raise to Join Internet Giants

AfroAvenue is pleased to announce the launch of its app for its award-winning platform

Founder & CEO Caroline Wilson, the brainchild behind created the website and app after securing first-round funding of over $1 million from investors. Located in Tech City in London and with almost 100,000 followers across social media and a growing member base, has come a long way. is free to join and is a global urban social media e-commerce platform, which allows its users to connect, share, buy, sell, and discover with other members of its global community. comes at a time when diversity in tech is much needed, as so few ethnic minorities hold leadership positions in technology companies. In the US, the figure is 17% whilst in the UK the share is significantly lower at 2.6% based on a report by ColorInTech. Caroline has defied incredible odds to get to where it is today.

Only 34% of women of color globally have been able to raise over $1 million in venture funding since 2009.

Caroline Wilson, Founder & CEO of AfroAvenue says: “We are looking forward to growing further in 2020 after a successful soft launch last year. We have already rolled out the full site to the USA after the success of our soft launch in the UK. I would like to give a heartfelt thanks to all of the members of the AfroAvenue community for their continued support of”

About is the must-have award-winning digital destination for the urban community to connect, share, buy, sell, and discover.

Download the app from the Apple Apps Store or Google Play Store.

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Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to

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