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Black Friday Escalates e-commerce sales in Kenya


Black Friday Escalates e-commerce sales in Kenya

Overwhelming Response for first black Friday in Kenya

JUMIA, Kenya’s  largest online mall, kicked off “Black Friday” offering special deals and discounts of up to 90% across its large assortment of products, including bestselling Fashion, electronics, home appliances, sport and many more.

Within 24 hours, JUMIA reached an all-time peak in sales, seeing an extraordinary tenfold increase in orders. Customers’ favourite deals, many of them sold out within a few hours, consisted of Fashion products, flat screen TVs, phones and accessories, home appliances and sports equipment. Over 50% of the visitors accessed the site through a mobile device via Android, windows or iOS.

JUMIA’s Top Three Sold categories

  1. Fashion products
  2. Televisions
  3. Mobile phones

The feedback we got from our customers during “Black Friday” was overwhelming. We are so excited to have successfully brought Black Friday to Kenya and provide Kenyans with the best deals they have ever seen!” Said Parinaz Firozi, MD Jumia Kenya.

JUMIA is part of Africa Internet Group (AIG) (formerly Africa Internet Holding), a leading Internet group in Africa with 9 companies in 26 countries. AIG is owned by three global experts in E-commerce and African markets: MTN, Millicom (Tigo) and Rocket Internet. JUMIA operates in 10 markets.

Firozi adds, “Black Friday was a success mainly because Jumia delivers anywhere in Kenya and customers have the option to pay cash on delivery with free returns and exchanges of 7 days, our amazing deals are not yet over, there’s more, crazier deals this festive season in our Christmas shop that you can’t afford to miss.

About Black Friday

BLACK FRIDAY is the busiest shopping day in the USA, many stores lower their prices for products, give crazy discounts and special offers – every year after Thanksgiving Day on the fourth Friday of November. It is called BLACK FRIDAY because of the black markings left on the road surface due to heavy traffic. “Black Friday” is a global movement and Africans search for the best deals and discounts they would otherwise not get on a regular day.


JUMIA is Africa’s leading online shopping destination. Customers across the continent can choose from the widest assortment of high quality products and brands at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. Several months ago, JUMIA opened up its online marketplace platform allowing merchants and its brands to reach a wider audience. It operates in Kenya, Cameroon, Egypt, Ghana, Ivory Coast, Morocco, Nigeria, Uganda, UK, and Tanzania.

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