Apps and Software

Boomplay And Sony Music Entertainment Are Set To Expand Their Footprint In Africa With New Partnership

The inking of this milestone deal with Boomplay will bring SME’s catalogue to over 60 million people in Africa

Boomplay’s vision to build the largest and most reliable digital music ecosystem for artists and content creators in Africa is bold and brave – and they are well on their way to achieving just that with their new partnership with Sony Music Entertainment.

As the biggest and fastest growing music app in Africa, Boomplay’s Director of Content & Strategy, Phil Choi, knows exactly the sort of meticulous planning that goes into an app making its digital mark on the industry.

“We are delighted to partner with SME and having their internationally recognised repertoire on board!” Choi exclaims. “This is a significant step for us in achieving our aim to develop the African music eco-system and we are excited about the opportunities that this strategic partnership will bring for African artistes and our users.”

As a leading music, video streaming and download service in the following territories: Cameroon, Ghana, Ivory Coast, Kenya, Nigeria, Rwanda,

Senegal, Tanzania, Uganda and Zambia, Boomplay has over 60 million users with an impressive catalogue of over 10 million songs and videos that continues to grow daily. This is the exact reason why this partnership is so important, as African artists and their catalogues will enjoy the wide reach of Boomplay’s impressive, expanding network.

Nigeria’s original star boy Wizkid, Afrobeats king Davido, and Kenyan ragga man Redsan, are three of the jewels in SME’s crown whose discographies are ready for you to dive into and enjoy on Boomplay.

SME’s catalogue also gives Boomplay listeners access to the world’s biggest and brightest music stars, from the reigning queen Beyoncé and mogul DJ Khaled, to Moroccan-born rapper French Montana and hip hop maven Future.

“Music remains the only universal language, transcending the thoughts, boundaries, philosophies, cultures and preferences of individuals. This partnership offers our African stars a stronger opportunity to be heard on the global scene – increasing their reach and exposure,” Boomplay’s Head of Marketing for Africa, Tosin Sorinola, explains.

SME’s Managing Director, Sean Watson concludes on their new venture, declaring, “SME is delighted about working with Boomplay to deliver some of

the greatest music in the world to African music lovers through our newly concluded partnership. We look forward to bringing Africans together on Boomplay to discover, listen to and enjoy the millions of songs our exceptional Sony Music Entertainment artists have created!”

Boomplay is currently available on Android, iOS and Web and you can subscribe to one of the daily, weekly or monthly plans today!

For more information please contact:

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to

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