Coca-Cola Celebrates #IWD2015 By Kickstarting Entrepreneurship In Women Living In Slums
In celebration of the International Women’s Day (IWD), Coca-Cola launched a poverty eradication project for the women living in Nairobi’s slums. Through a program dubbed 5by20, Coca-Cola intends to equip 5 million women by the year 2020 with entrepreneurship skills across its value chain.
The company facilitated 500 women in Nairobi slums with entrepreneurship skills and gave each woman an ice-box, in order to start a Coca-Cola outlet business. Coca-Cola Africa Foundation President, Dr. Susan Mboya-Kidero was at the ice-boxes handing over event, when she said women, already form the pillars of business system across the world.
“We are building on that foundation by implementing programs to help women entrepreneurs throughout the Coca-Cola value chain – from fruit farmers to artisans,” Dr. Susan said.
“The theme for the International Women’s Day 2015 is ‘Make it happen’ which is in line with Coca-Cola aims to achieve through this initiative. We want to enable these women to overcome financial barriers to start their own business and earn a living for their families, thus making it happen for them and theirs.”
The women beneficiaries were volunteers at Child Rock Initiative; an informal school setup for the disadvantaged kids in Mukuru Fuata Nyayo slums.