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cofoundHER Interviews: Eleojo Peters of Eleojo Foods

by Tolu Agunbiade

An accountant by training, Mrs. Eleojo Rosemary Peters’ career started in the banking industry when she worked at the then Peak Merchant Bank in Lagos. Her role handling operations and exports of agricultural produce on the exports desk helped fuel Eleojo’s passion, and eventually lead to her starting a farm project.

Over the years, this farm project became increasingly more attractive than paid employment, and Eleojo noticed she was spending more time and resources on the project. With her banking career becoming more demanding, it became difficult to balance the farming project and her full time job. So, in January 2012, Eleojo decided to dedicate her entire time to her farm project. By April 2012, what was just a project became a registered company now known as Eleojo Foods Nigeria Limited.

Eleojo Foods is a company that positions itself within the agricultural value chain process and is engaged in farming of rice, yam and cassava as well as Bee Honey, while processing same for local consumption with a view to exploiting opportunities in the export market. Starting this company has helped Eleojo pursue her desire and passion for meeting a need, creating opportunities for self realization and generating jobs through investment in agricultural.

Eleojo Logo Document

What is the idea behind Eleojo Foods?
Eleojo Farms is a company that wants to make the world a healthier place through food production, to create employment opportunities and empower our young people. We are working to build a world where hunger will become a thing of the past.

My company was set up to go into the agricultural value chain, farming, processing packaging and distribution of healthy foods beginning with rice which is the most popular staple food in the world. We reflect our innovation in the marketplace as Adjele unpolished rice.This rice is rich in fiber, minerals and vitamins in its natural form which makes it the healthiest among rice with great taste. We are poised to change the feeding habits of the world’s populace by making our natural products available at an affordable price.

How did you feel when you heard you made the Tony Elumelu Entrepreneurship Programme (TEEP) list and what was the  most difficult part about applying?
It felt great. I felt like nothing is impossible. My slogan for my business is feeding the world, and no one really believe how I could achieve that. When I saw my name, immediately I knew my dream of feeding the world will become a reality some day.

The most difficult part was getting my figures. I got the information very late, a few hours to closing, so I had to sit down all through the night to work on plan. The internet was so epileptic but I was determined. I worked on my figures, went through documents, statements and as much as I could lay my hands on that night. Thankfully, I was able to submit.


What is your number one business challenge and how do you think TEEP will help address it?
My number one business challenge is lack of certain equipment to work with. Remember I have set out to feed the world. That means I need modern equipment to work with. TEEP to some extent will address this for me through the grant. I should be able to acquire some equipment to work with.

With the TEEP benefits, my business is being restructured to achieving our vision and mission. The syllabus is so enriching and is touching every aspect of my business. My business is poised to become world class institution that will outlived me.

Any words of encouragement or advice to entrepreneurs like yourself?
To entrepreneurs like myself, my advice is keep at your dream. Do not let any small mind tell you your dream is too big. Once you can dream it, you can achieve it. In this entrepreneurship journey, you don’t fail; you get an opportunity to learn again and again.

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We are sharing the stories of 30+ African women entrepreneurs who are beneficiaries of the Tony Elumelu Entrepreneurship Programme. and whose ideas can change the world. Follow the TEEPcofoundHER series HERE.

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