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Competition between Apple and Google Getting More Brutal By The Day, and Consumers are smiling

by Felix Omondi

Competition between Apple and Google Getting More Brutal By The Day, and Consumers are smiling

We previously reviewed side to side Apple’s iPhone 6 Vs Samsung Galaxy S5 and the iPhone 6 Plus Vs Samsung Galaxy Note 4. Looking at it from the point of software and the Operating System, that was a show of might of Apple versus Google, or iOS versus Android if you like to call it that.

Competition between Apple and Google Getting More Brutal By The Day, and Consumers are smilingIt is public knowledge that the two companies don’t see eye to eye in many issues, and have had a number of heated interactions in the past. Google CEO, Eric Schmidt and former SVP of Products, Jonathan Rosenberg have released a new book, “How Google Works” which also talks about Google’s relationship with its competition such as Apple and Amazon.

Schmidt says that the level of competition between Google and Apple is at all time high, but as far as end consumers are concerned. The competition only works to the advantage of the consumers, as theirs is only to choose the best offers from the two companies.

In fact I would say that this brutal competition between Apple and Google over Android and iOS has enormous benefits for consumers worldwide. If you look at the innovation on the Apple side and on the Google side, that competition which I think is defining fight of the computer industry, it benefits global at the billions of people level,” said Schmidt, during an interview with Bloomberg.

Schmidt went as further as making a direct hit at Apple, when asked by Bloomberg his thoughts about the huge crowd being seen in front of the Apple Stores. He said, “Samsung had these products a year ago.” Citing Apple’s new larger screen iPhone and other features which have been available on Android through various OEMs for some time now.

How Google Works” shades some light on the strategies used by Google to become the tech-giant company it is today. The books also talks about some controversial incidents, when Eric met the late Steve Jobs, and the Apple Chief said that Google’s Android OS was build basing on Apple’s intellectual property. Click on the video below to view the interview with Bloomberg.

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