The rise and rise of crypto and the blockchain has demanded promotional tactics that have an understanding of the entire industry. As many blockchain projects and crypto businesses are only a few years old, this small sector has boomed so much there is an entire industry of crypto projects and services that need essential support. This is where crypto marketing enters.
Unlike the rest of the technology industry, the blockchain has been quick to adopt PR techniques to improve the perception of their service, streamline its message, and inform users about the value of their services or products. While many would look at crypto marketing as something that is an extension or rehash of traditional marketing strategies, the fact is that while they look similar on the surface, there’s a lot more than meets the eye.
What Is Crypto Marketing?
Crypto marketing is using advertising and marketing efforts to raise awareness or drive growth for a cryptocurrency or products relating to the blockchain. As a traditional marketing strategy within a traditional industry may yield some benefits it may not work well for cryptocurrency. This is where marketing for crypto encompasses content and promotional tactics that operate on a more niche spectrum. Practices like Search Engine Optimization is one key aspect that businesses need to harness to market themselves effectively, and having an SEO consultant on hand can provide a lot of insight into making you become more unique.
What Are the Key Methods Involved in Marketing Crypto?
The goal for crypto marketing is similar to traditional companies: to create brand awareness that is data-driven and offers a product of value to a customer. While a lot of the most important tools involved in marketing crypto companies are already in existence, to gain significant traction it’s about harnessing the right channels for your specific goals, including:
Social Media
This is, understandably, one of the biggest tools any company can use to promote their business. However, choosing the right social media platform for your needs can prove difficult. While there are always the big hitters, like Instagram, Twitter, and Facebook, it’s important to remember there are other ones that are worthy alternatives.
BitcoinTalk
While at the end of 2017 every crypto website has a link to BitcoinTalk, you might believe that it’s not worth the investment. However, it still gains high volumes of traffic and it is still worth your time posting semi-regular updates.
Steemit
Although Medium is considered the authority on blog content, if you are working on creating quality content for your on-site blog, this is a great supplement to draw new readers to your content. It’s important to note that this will not boost your search engine rankings, but we will get into search engine optimization later on in the article.
It is a very effective strategy for any company working in decentralized finance. Using Reddit should form part of your marketing strategy, not just because this is where a lot of cryptocurrency enthusiasts loiter but the subreddits have a streaming large volume of members. The /r/bitcoin subreddit alone has 3.8 million members.
YouTube
Everybody is aware of YouTube and in terms of cryptocurrency, it is the big hitter for long-form video content. It is a very popular platform for cryptocurrency businesses because they are able to describe and explain cryptocurrency making the topic much easier to digest. It also doesn’t hurt that video is the biggest driver of quality search engine rankings!
The Best Crypto Advertising Methods
To ensure your crypto project guarantees it reaches its target markets, it is pivotal to utilize the best advertising methods:
Influencers
The concept of influencer marketing has seen a big boost in recent years. Because of the recent explosion of interest in cryptocurrency, influencer marketing has risen alongside it. In comparison to other paid media practices, influencer marketing is undoubtedly one that offers higher levels of trust. With a lot of influencers offering insights into brands, it is one approach that you could benefit from investing in.
Podcasts
Podcasts are great for cryptocurrency audiences. As your target audience can fit the demographic of being on the busier side, a podcast is a perfect way to provide dense information. You can use podcasts in two different ways. Firstly, you could market through your own podcast, which gives you the opportunity to position yourself as a thought leader while also giving you more content to share. The other option is to get onto other people’s podcasts. However, if you are looking to gain mass exposure, sponsoring a popular cryptocurrency podcast is an easier option, although it is more expensive.
Email Marketing
In the vast world of digital marketing, there is one practice that still reaps the biggest rewards. Email marketing is an incredibly cost-effective method. And in cryptocurrency, it’s important to create personalized content that connects and communicates with your audience. It’s one of the best ways for you to promote yourself on a forum that actually gains traction and provides value to your audience. For example, if you were to have an initial coin offering to your latest leads this could very well provide the best bang for your buck because you are offering something to hook in the customer, but at the same time, you are not spending above and beyond your budget.
Crypto PR
This component is incredibly helpful to growing any company. Typically, the process will involve building a list of media contacts while creating pitches you then put out to journalists, podcasters, or influencers. This is where a marketing agency would normally provide support. A marketing agency is supremely skilled in the topic of PR, but when it comes to promoting cryptocurrency, a crypto marketing agency provides invaluable insight because of the delicate subject matter.
Why SEO Is So Important to Crypto Companies
Any business looking to promote themselves in the cryptocurrency world needs SEO. Even if you are looking at marketing something unique like cryptocurrency, you still need SEO. For any organization to reach its audience optimally, having an understanding of it is crucial. Because Google keeps updating its algorithm to ensure that it puts out the best content for people, making sure you don’t let your cryptocurrency business fall by the wayside is vital. As advertisement for crypto-related ads is no longer banned, this is why, if you want to reach your target audience, you need to adopt an effective crypto SEO strategy, which can include the following:
Keyword Research
One of the most important aspects of SEO is keyword research. Keyword research is something that every business needs because you are able to find the most appropriate target keywords which help you rank well in search engines relating to that specific topic. When it comes to crypto keyword research, it is important to attribute the appropriate keywords to your niche. These keywords should be part of the fabric of your website structure so you can increase the organic traffic generated by the website.
Backlinks
One of the most important aspects of backlinks is that it adds more authority to the website. This is something that any crypto business needs to bear in mind because a lot of people are still very wary of cryptocurrency. Keeping your website as credible as possible is vital so having more backlinks to other websites helps increase this aspect of credibility.
Marketing within the cryptocurrency industry requires a number of unique approaches. If you are looking to increase your reach with your crypto business, you’ve got to make sure that the marketing is unique.
