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Customer Service and Why all Businesses Need to Focus on It


In the modern world, there are so many businesses out there often competing with the same products and services and over the same customer pool. This means that if you are running a business you need to come up with new and innovative ways to stay popular with your customer base. As well as retaining customers you need to seek new ones. There are lots of tips out there on how to retain your business, but you should focus on how you can improve your customer service. This will help you keep and gain new sales.

Customer retention

One reason why you should make sure your business develops excellent customer service is that customer retention is cheaper than acquiring new ones. Statistics show that increasing your customer retention by 5% can cause an increase of profit by 25%. Repeat customers are shown to spend more with your brand on their second and third visits. In some cases, the sales can be 300% more.

This means that you can spend less on operating costs to gain new customers. Ultimately, investing in your customer service can decrease your customer loss. This means you can spend less on coming up with new ways to attract new customers.

Your brand

Customer service represents your brand mission, values, and your image. Customers will approach your business based on your social media presence, advertisements, and content. Your customer service team gives you a direct link to your customers and a direct approach to influence your customer relations.

Your customer service team speaks directly to your customers and holds the responsibility of interacting with them as a representative of your brand. Customer service is important to potential customers in their choices of loyalty to a brand. A good customer service team can ensure your brand is known for amazing customer service.


One way in which to help boost your customer service is to ensure that you have happy customer service employees. It has been proven that 70% of workers try harder at their jobs when they are appreciated. It is in everyone’s nature to try and please people. You need to make sure that you hire people who are good with customers and those who want to help with problems.

To encourage good customer service, you need to encourage your employees with recognition and reward. Beating them with the stick of potential firing or disciplinaries. If you want your customers to get the best service possible, which will encourage them to come back to you, you need to look after your staff. Also, happy staff who like the company will encourage their friends and family to use your service. It is a win-win.

Good customer service

Without good customer service, retaining customers and ensuring success will be impossible. All businesses are reliant on returning customers and clients. Excellent customer service can encourage new customers and prevent you from losing some. Once people have had one bad experience they will likely never return. Having a good experience will encourage them to stay loyal.

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