If you are an online publisher, especially one that once while uses social media to develop content for your article. Then, you probably know just how useful embedding tweets to your blog posts can be. Sometimes it is not enough to quote and paraphrase for your readers, sometimes you need to let them see the raw footage of the developing stories as it unfolds on social media.
All leading social media platforms, Facebook, Twitter, and YouTube provide publishers this option of embedding. Twitter has decided to up the game a bit by introducing a new tool that allows publishers to create embeddable grids of Twitter posts.
So the next time you want to embed a pile of tweets; one on top of the other one, try using this new Twitter embeddable grids tool. You will have the posts embedded in a beautiful grid format like the one shown below. (I think this tool work better when you are embedding a series of video and image posts on Twitter)
On Twitter’s blog post, the social network said that it has great products planned for the Twitter Publish site. Even though right now, it is just for creating embedded grids. Twitter says it will develop it further to become “a one-stop shop where you can easily preview all of the different types of displays we offer in Twitter Kit and grab the embed code for any Twitter content you’d like to publish.”
Twitter made this announcement at its Flight developer conference that took place on October 21st, 2015. The new ecosystem is said to have been contributed to by the social network currently existing products like the TweetDeck and Curator. Twitter was also in partnership with other companies including Dataminr, Spredfast, Flowics, ScribbleLive and Wayin.
Michael Ducker from Twitter said that the same tools Twitter uses to create its Moments, pulling tweets together around the big news and trending stories have been used to create this product. It is therefore not a bunch of separate integrations.
Ducker further said that embedded tweets have grown to become the “modern day pull quote” and that the social network want to transform them into becoming a “material part” of publishers’ businesses.