Categories: Tech

Essential Reading: 4 Key Digital Marketing Strategies to Follow

If you’ve got a brand to promote, digital marketing is something you must do. Not all digital marketing works the same way, so it is necessary to have strategies that do. From a Guest Posts Marketplace to mastering SEO, there are numerous methods that work well. Here are four of the key digital marketing strategies you should follow.

Maximize Your SEO

If you aren’t using search engine optimization techniques, then you are already behind your competitors. The goal of SEO is to get traffic to your website. You do this by using keywords that might get people to your website. The key is to find the ones that work. There are websites that rank keywords, but you probably have to pay to use them But, if you are using SEO to get traffic, the fee might be worth it.

When you write your content, don’t overuse the keywords. Use them in the correct places, and be sure that the posts you write are unique. Make sure the keywords are in the titles and the first couple of paragraphs.

Write Blogs and Share Them

Content drives traffic, so you should post blogs and videos. You should write quality content that makes people want to come back for more. Weak content will bore your customers, and they will go elsewhere for things that interest them. Don’t just have blogs in written form. People love videos, so you should include them as often as possible. Like your written content, video content should be interesting and the video quality should be the best you can get.

If you have places to share your content, do that. Put your work on guest post sites, and link those posts back to your website. It’s a sure-fire way to get more customers and followers.

Get Involved in Social Media

If you aren’t using social media, then you are missing out on one of the best advertising tools on the market today. Yes, social media is filled with advertisements and content from businesses, but ads get through to people. Think of the ads that show up on your social media feeds. Most of those happen for two reasons: you’ve searched for them or you’ve liked them. If you have quality content and interesting social media posts, people will like your content and come back for more. Your ads will show up in their feeds, and if you create shareable content, your regular customers just might share yours.

Use Video

One of the most useful tools in your digital marketing toolbox is video marketing

. It is a form of content, but one that is dynamic and easy to share. You can add a video to your typed blogs, or you can do unique video-only content. Your videos should offer something to your customers. Some of the most popular are instructional or behind-the-scenes videos. If your organization has events, you can share event videos on your social media sites and on your blogs. If your customers find them interesting, they will share, and your business will grow.

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Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to

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