Facebook

Facebook introduces publisher logos next to articles in Trending and Search surfaces

Showing Publisher Logos in Trending and Search

Statement by Andrew Anker, the Product Manager at Facebook:

San Francisco, USA, August 22, 2017 – Today, we will begin introducing publisher logos next to articles in Trending and Search surfaces on Facebook as part of our ongoing efforts to enhance people’s recognition of the sources of news distributed on our platform.

Publishers will now be able to upload multiple versions of their logos through a new Brand Asset Library so

that the logos can appear next to their content on Facebook. We built this in close collaboration with a number of partners, as part of the Facebook Journalism Project, and are now rolling this out more broadly to all publishers.

To start, we are introducing these logo treatments exclusively for articles in Trending and Search, but the eventual goal is to extend these to all places where people consume news on our platform.

Enhancing people’s awareness of the sources of content they read on Facebook

Research has shown that when people see a link to an article, it can be difficult for them to associate that link with a particular source. A recent study by the Pew Research Center found that only 56% of respondents could recall the source of a new link viewed on social sites (Pew Report, February 2017).

By surfacing publisher logos next to article links, we want to make it easier for publishers to extend their brand identity

on Facebook–to enhance people’s awareness of the source of content they see on Facebook, so they can better decide what to read and share.

Now, publishers who upload their logos through the new Brand Asset Library will be eligible to see their logos in the following places:

How to get started

Publishers can upload their logo assets through a new Brand Asset Library located under Publishing Tools on their Page.

See a full step by step guide on how to get started and logo requirements.

We’ll continue to solicit feedback and explore additional opportunities to reinforce publisher brand on Facebook. We look forward to continued collaboration with partners in support of a more informed community.

Innov8tiv.com

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to info@innov8tiv.com

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