Gloves Are Off! AT&T Pitch To T-Mobile Customers, “Switch & We’ll Pay You $450”
On Friday January 3, AT&T announced that it will pay up to $450 to T-Mobile customers ($200 per phone line, plus $250 when they trade in their current smartphones) if they switch providers. This is the latest in the fight between these two wireless competitors who back in 2011 made a $39 billion deal to “get into bed with each other”.
AT&T pulled the plug on the merger once it became clear that regulators, i.e. the U.S. Department of Justice and the Federal Communications Commission, were opposed to the deal. AT&T also had to pay T-Mobile up to $4billion USD in fees once they decided to end their quest to acquire T-Mobile.
Ever since the merger went south, T-Mobile has worked hard to challenge the competition and lure their customers away from them. First, in 2012, it hired CEO John Legere who is no stranger to trash talking the competition on social media. Secondly, in
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