Business Plans

Google’s Project Loon ‘Wi-Fi for the World’ is now doing some dry runs in Kenya

Google wants everyone around the globe to connect to the internet. For obvious reasons, so more user can use their products and platforms so that the company can track their online habits to serve them with better-targeted ads and Google keep making more money.

In the industrialized world, Google is almost hitting a saturation point. Virtually everyone is connected to the internet, and they have already formed a fairly predictable browsing habit, and there is not much Google can do to have them see more ads and monetize from them.

However, the developing world promises greater room for growth, as the vast majorities are not connected to the internet. Even those with access to the internet, (usually people in urban areas) the cost of getting online is restrictively high.

So Google decided to bridge that gap, wish to connect to the internet, and the restrictive

barriers to getting online. The search engine giant wants to fly giant air balloons high up in the stratosphere and zap down beams of Wi-Fi connection, in what has been described as the ‘Wi-Fi for the World.’

This idea was first conceptualized some four years ago, and now Kenya has become a testing ground for Project Loon. Google is currently zapping down internet in at least four towns across Kenya; Nakuru, Nyeri, Nanyuki, and Marsabit. Google has ten balloons floating at high altitudes over these towns.

The balloons float over an area beaming down internet connection and move around in the direction of the wind. At different altitude, the wind moves in different directions and different speeds. To maneuver the balloons, Google floats them at different altitude depending on the direction and the speed the company wants them to float.

While eventually, one balloon will float away from a given area disconnecting users on the ground. Google has an algorithm

to predict the speed and direction of the winds at different altitude. Then they have set the balloons to float in such a fashion that when one gets blown by the wind out of range, the next balloon will be coming into that same exact range as the wind blows.

More details on this, is available in our previous article here.

Milicent Atieno

Proud Kenyan Citizen, loving everything Tech related.

Recent Posts

6 Reasons to Become More Tech-Savvy in 2021

Image Credit: In this day and age, there are a lot of digital platforms…

3 hours ago

3 Ways to Earn From Gaming as a Noob Player

Whether or not you can make money from gaming is the ultimate question that many…

13 hours ago

What Has Recently Changed in the B2B Lead Generation Service Industry?

The world never stands still, as we all perfectly know. What used to be alright…

13 hours ago

What is IQ, and what IQ score is needed for different people?

You might have heard about IQ and its role in people's success. In this article,…

14 hours ago

The Complete Guide How to Start an Online Casino

Do you want to start an online casino? It is worth the investment because the…

14 hours ago

Specs on the God-Mode MacBook Pro 16′ and14′ unveiled at Yesterday’s #AppleEvent

With all the COVID pandemic disruptions on our regular lives, the year - like last…

1 day ago