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Digital marketing is one of those up-and-coming tech jobs that everyone is excited about, but relatively few people are doing. While there’s a growing industry out there, the vast majority of students are still focusing on other areas. That needs to change.
The reason is simple: digital marketing pays well as a technology career. What’s more, it’s one of those rare careers where there really is no ceiling on how much you can earn. Your performance dictates your pay, so if you get good at it, the sky’s the limit.
What Is A Realistic Salary For A Skilled Digital Marketing Professional?
Digital marketers, on average, tend to earn between $40,000 and $60,000 per year. However, that’s hiding a lot of the details. While the average marketer earns in that range, if you can get really good at what you do, then the sky is basically the limit. There are social media managers, for instance, earning salary and bonuses in excess of $200,000 per year, which is a massive sum of money, similar to what many machine learning experts get.
What’s more, this may not be the upper threshold. The most creative social media managers who are able to engage audiences and drive conversions may be setting themselves up for even higher compensation, so long as the company rewards them with a slice of all the value they generate.
What Do Digital Marketing Professionals Actually Do?
Digital marketing professionals attract high rates of pay because of their ability to combine various disciplines. They need to be technically adept, but they also have to have a creative side, and that’s a rare combination.
The market rewards rarity by paying a higher price for it, so digital marketers who excel in both these fields can command the biggest pay packets. When it comes to earnings, the sky’s the limit.
Digital marketers start their day by considering how they can promote businesses through online channels. For this, they need to understand how social media and search engines work, and how to generate sales leads to build brand awareness.
If you take a job in this area, you’ll spend most of your time constructing advertising campaigns. These usually run for a specific period and have an objective in mind.
You may also be called upon to create digital marketing content, such as videos and blogs. You’ll either do this directly or, if it’s not your strong suit, call upon your employees to do it for you.
What Qualifications Do You Need?
Generally, you can get a digital marketing job with just a bachelor’s degree, or no degree at all in some cases. However, if you want a more senior role in the future, you’ll want to explore a Masters in Digital Marketing. Courses teach you everything you need to know about both the operational and managerial level.
In summary, salaries for digital marketers are reasonable. However, if you can be a leader in the field, you can earn a tremendous amount of money – far more than you might think possible.