Hellofood Acquires Brazilian Competitor Entrega Delivery
Hellofood seems to be on an aggressive campaign to take over its competitors in the food delivery business. Following its acquisition of its competitors in Ecuador and Russia, Hellofood has now acquired a Brazilian-based Entrega Delivery.
This deal spells the further strengthening of Hellofood’s presence in Brazilian food delivery industry. Last year it took over other Brazilian food delivery services: MegaMenu, Jamanesa and Peixe Urbano. Currently, Hellofood has more than 2,000 restaurants registered to its database across 30 cities in Brazil.
However, with the acquisition of Entrega Delivery by Hellofood, the former is said to continue operations under its brand name. Entrega Delivery began operations in Brazil back in 2010 and has presence in Belo Horizonte and Campinas with over 400 restaurants partnerships.
Eduardo Penna, Founder and CEO of Entrega Delivery, said, “We have worked very hard during the last three years, developing strategic alliances with the main players in the local food industry and building trust among our customers. That together with our working ethics and culture, helped us to become the leader of online food delivery in Campinas. With the experience, resources and technology of Hellofood, we are ready to take the next big step in order to provide a world class service to Brazilian customers.”
On the other hand, Hellofood began operations in Brazil in mid 2013. But globally it can boast of a presence in over 40 countries across Europe, Asia, Middle East, Latin America and Africa.
“We are excited to announce the acquisition of Entrega Delivery and its talented team, which will allow us to strengthen our presence in the strategic cities of Campinas and Belo Horizonte. This acquisition is in line with our strategy to be the top of mind for every customer, no matter where they are, when it comes to ordering food online,” said, Marcelo Ferreira, the Co-Founder and Managing Director of Hellofood Brazil.
Related: Hellofood raises $60m towards signing up more restaurants.
