How Innovation Continues to Change the Marketing Industry

Over the years, the marketing industry has changed. In fact, the modern-day campaigns are nothing like what was run a decade ago. The biggest reason for this is the technology and innovation that is now prevalent and available in society. For instance, advancements in robotics and artificial intelligence have changed the way data is collected and even the way information is spread. The industry has also changed given that it is now much easier to communicate with people and as a result reach a wider audience. As you can imagine, this benefits businesses in more ways than one. The other two components to consider are the fact that customer expectations have changed, but at the same time, it has become easier to come up with bigger and better ideas.

Artificial intelligence

Artificial intelligence is a technology that is continuously being tweaked and perfected. Marketers have yet to understand what the full scope of using AI to their advantage is. It makes it easier to collect data on one’s audience, and it could very well re-define the relationship between consumers and brands. Content is more personalized than ever due to an increased understanding of what an individual does or does not like.

Reach a wider audience

Technology has changed and will continue to change modern day communication habits. The invention of the mobile ph

one was one of the first ways, but now there are websites, social media platforms, and other methods that people use to speak to one another on a daily basis. As a result of this, companies also use these to their advantage in order to speak to their audience. In fact, it helps promote and market their brand much more easily. As one example, you can now easily create email marketing campaigns with online platforms that offer templates, and all that is left is for you to come up with the captivating content. No matter where a consumer is located in the world or where you are established, you can reach an audience on a global scale. This idea itself was unfathomable awhile back.

Customer expectations

Due to the fact that today’s gadgets have made life easier and more convenient, customer expectations have also changed. The quality with which goods are produced is one way, but so has general customer service expectations. People want their inquiries to be answered as soon as possible, and they expect everything that is introduced on the market, especially when it is a technological gadget, to improve their life in some way.

Bigger and better ideas

Given the amount of unique ideas that have been introduced and continue to be brought up, technology and innovation have also opened up people’s minds into what is possible. Before, no one could have imagined that it would be possible to install a smart-home system that

would let you control your radio, television, thermostat, and so on, with the sound of your voice. Thus, businesses themselves are now being pushed to come up with bigger and better ideas, ones that could never have been imagined before.

Innovation is what drives society forward and creates progress. It is not just the marketing industry that is affected by it, but also everyday life. As a result of this, no one can say what the future will hold, but if one thing is certain, technology will not remain stagnant.


Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to info@innov8tiv.com

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