How Instagram Direct — And Other Blurring Social Media Boundaries—Will Affect Marketers
Whenever there’s a major update to a social media app or portal, smart marketers take notice of how it changes they way they may do business. Of course, Instagram Direct, the platform’s latest photo sharing option that allows direct, one-on-one sharing under the radar provides yet another opportunity for companies and advertisers to evaluate how it affects their bottom lines.
According to AdAge contributor Tim Dunn, social media platforms are becoming less and less unique in offering only a few specialized functions for users, with many replicating functions other apps are known for. This, he says, will lead to an arena where marketers will be able to duplicate campaigns across the board.
So, basically, work smarter with templates that can be used for multiple platforms versus specialize campaigns based on each one’s unique capabilities.
Major channels such as Facebook, Instagram and Twitter will get more and more generic treatments by the majority of brands as their audiences and feature offerings merge.
Channels as yet unknown may remain an innovative space for marketers to reach forward-looking consumers who are growing increasingly jaded with the new social norm.