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How Millennials are growing Africa’s Mobile Economy

How Millennials are growing Africa’s Mobile Economy

Editor’s Note: This is a guest article that first appeared at Techloy written by Taiwo Otiti, the Country General Manager, IBM West Africa.

In many respects, Africa is on the cusp of a new dawn. Never in the history of the continent has technology and society had such a close relationship as we see it today, as the activities of citizens, companies and governments continue to generate information and data at a rate unforeseen in human history.

Data is poised to be the next most valuable natural resource, and from all indications, Africa is not prepared to be left behind in the emerging data-driven global economy. The combination of data and the mobile culture will be a key competitive advantage for citizens, companies, national and sub-national governments in Africa, fueling vast economic growth and societal progress.

Recent studies reveal that 80% of all the data in the world was created in the past three years. This is one of the reasons why two-thirds of IBM’s technology research work is now devoted to data, analytics and cognitive computing.

There will also be a three-fold increase in data-transmitting transistors per human by 2017. Humanity currently generates about 2.5 quintillion bytes of data from a variety of sources daily – from emails, blogs and climate information to posts on social media sites, and purchase transaction records to healthcare medical images. Africa’s share of this global data mix is bound to be significant, especially as mobile communications adoption and internet usage on the continent continues to grow.

Close to 70 per cent of Africa’s population now comprises of millennials – many of whom have grown up seeing mobile devices as a normal part of everyday life. As the region’s future decision-makers, customers, and constituents, these millennials will be major stakeholders in the success of both Africa’s businesses and governments – from hiring top talent to ensuring satisfaction with public services.

The millennial generation in Africa and elsewhere have much to contribute when it comes to moving enterprise organizations along the path toward greater mobility – but only if it is empowered to do so. More than 30 percent of millennials globally view work/life flexibility as essential to being engaged at work, according to a recent study by the IBM Institute of Business Values.

Businesses however looking to mobilize their workforce can no longer rely on a top-down approach. Instead, they must enlist the help of their tech-savvy millennial employees and tap into the generation’s inherent understanding of what it means to be truly mobile. In the enterprise space, this manifests itself in two ways – ensuring that millennial employees are armed with the right tools to provide the best possible experience for customers and encouraging their feedback on and involvement with new mobile developments.

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