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How to Attract Customers to your WooCommerce Store


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WooCommerce is known as one of the most popular open-source eCommerce platforms. Its core platform is free, flexible, and backed up by developers and users from all corners of the world.

But having a good plugin or a platform is not enough to make your business a success. Let’s go through some methods that you can use for customer attraction and acquisition.

Use gamification

Gamification in eCommerce is intended to make the buying experience more enjoyable. It adds some stimulants for customers to visit your website more frequently and, ultimately, spend more money.

The use of gaming elements and mechanics creates an advantageous environment for gaining customer loyalty, which is a true hit for any online marketer and eCommerce business owner.

Some gamification methods include:

  1. Daily bonus points
  2. Mystery wheel
  3. Name that piece
  4. Badges
  5. Fan points

If you sell online courses, for example, you can use WordPress gamification to motivate your students to do better and learn more. This allows you to create and deliver courses using game theories to boost engagement.

Build Instagram presence

Image by StartupStockPhotos from Pixabay

Why should your small business use Instagram for eCommerce? For starters, the network has over 1 billion global users and counting, with over 500 million of those users using Instagram Stories daily.

Furthermore, according to HootSuite, 80% of Instagram users follow at least one business on the platform, and 70% of users are more likely to purchase via mobile. That could very well be your company benefiting from those sales.

So, what are you waiting for? Go and set up your Instagram business and shopping page. Check your eligibility and complete the setup before you move to your product catalog.

Your business should be located in a supported market, it should sell physical goods, and it needs to comply with the eCommerce policies.

Once you sort that out, create and connect your product catalog. Then sign up for Instagram Shopping and tag your products.

Once you have done it all, make sure to post interesting and valuable content to attract real Instagram followers. You will need to gather an audience of users that have some interest in your niche and products to make it on this network as a business.

Offer product bundles

Offering bundled products at a reduced price gives you a higher chance of attracting customers than offering discounts on individual products.

It is based on the simple customer psychology that people prefer to get more for their money. You can make a lot of money from your store by carefully selecting products for bundling.

Here are some techniques you can use when bundling products to maximize your store’s profit:

  1. Combine less popular or overstock items with popular ones.
  2. Allow for customized bundling.
  3. Offer products separately so that customers understand the difference between buying products separately and in a bundle.
  4. Consider grouping cross-sells together.

Last but not least, it is worth noting that there are various plugins for your WooCommerce store that can help with product bundling if the process seems too difficult for you.

Cart abandonment offers

Image by StartupStockPhotos from Pixabay

Abandoned carts can reduce conversion rates in your WooCommerce store. As a result, finding effective mechanisms to prevent people from abandoning carts or bringing them back to your store to complete the purchase is the best course of action you can take to increase your store’s sales.

WooCommerce provides a plethora of plugins to assist you in significantly reducing it. Cart abandonment plugins include Abandoned Cart Lite for WooCommerce, Beeketing for WooCommerce, and Save Abandoned Carts, among others.

These plugins send out abandoned cart emails, and some of them even allow you to send emails with enticing offers, making it difficult for customers to say no.

Use high-quality product images and videos

Texts are not as effective as visual presentations in capturing the attention of the audience. As a result, using the right types and quantities of images in your web store is equally important.

Visitors will get the right vibes from your photos if they are of high quality and genuine. When you show real pictures of the products you’re selling rather than stock photos from the internet, you go a step further in persuading your visitors to buy from you.

Offer freebies

Nothing is more enticing than freebies. However, you cannot simply give things away to your customers.

You will need to establish a number of conditions (in favor of your business goals) under which your customers can claim their free gifts. These conditions can be a minimum spend, quantity of products, or a purchase deadline, and so on.

This will definitely entice your customers to make purchases from your store and contribute to the growth of your business. Also, keep in mind that there are a variety of plugins available to help your store manage free gift offers.

Final words

As a business owner, your top priority should be to keep your store buzzing with customers. That is the only way to grow.

The tips you have just read about will help you achieve that. However, before you apply them, you need to get to know your customers well. Once you have a good understanding of who they are, you will easily implement what you have just seen.

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