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How to Build Out your Startup’s Technology


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For startups to function properly, they need to be able to leverage the right technology. Without it, they’ll continuously struggle to make progress and could even fall behind their competitors.

In this post, we take a look at some of the technologies that you’ll need at your startup to make it a roaring success. Check them out below:

Use Customer Relationship Management Software

Without customers, companies don’t get far. In fact, a lack of paying clients is the number one reason startups fail.

Introducing customer relationship management software (CRM), though, can dramatically improve the situation. It gives your staff an overview of all your customers, no matter how old they are or where they happen to be.

What’s great about this software is that it lets any stakeholder in your firm interact with returning customers and know them inside out, without having to first speak to them. What’s more, CRMs provide sales reps with prompts telling them when the opportune time to follow up and make a sale is.

Use Business Intelligence Software

If you are honest, do you know your company’s status at all times? Or are you relying on hear-say and general eye-balling of the numbers? If you’re the latter, then there could be a strong case for using business intelligence software. These solutions take the guesswork out of figuring out how your company is doing.

Microsoft Dynamics phone integration can assist with this even further. This way, you can get a handle on what’s happening in terms and business metrics and organize chat for all colleagues from a single dashboard, no matter what the platform.

Raise Capital

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Developing the technology that your startup needs isn’t always possible because of financial constraints. You need extra money to flesh out your systems and bring your firm to scale, but if you don’t have the money to do that in the first place, the whole project can fall flat on its face.

When looking to raise capital, first put together a detailed action plan on what you intend to do. If crowdfunding, make sure that your page is easily discovered. Allow donors to make quick decisions and invest in you if they feel that the opportunity is right.

Find Technology That Scales

Your startup is going to grow significantly over the coming years, so putting technology in place that can scale is essential. You don’t want to be swapping systems in and out every couple of years or so to accommodate growth. That’s a recipe for disaster.

Part of being a startup is that you become an out-of-the-box innovator. Your brand needs to be willing to take risks where others won’t to get ahead and be successful. Make sure that you have a network of people who are ready and willing to go the moment your firm needs them. Focus on building a like-minded team who can support your ambition and help you get to where you want to go. Look for individuals who are a little different from what you would find in conventional companies.

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