After 5 years, only half of all small businesses are still operational. You can be one of them if you have the right game plan to market what you do best. But how can you craft a content marketing campaign that builds interest — and revenue?
Keep reading to learn how to create the best content marketing strategy in 4 simple steps!
1. Know Your Audience
Before you create a content marketing strategy, you need to specify who your strategy should target. In other words, are you trying to appeal to professionals with more disposable income? Or are you targeting younger working parents?
You can map out personas that reflect who your typical buyers are. You might even want to interview past customers to help shape these personas. Since you’ll have a few different target audiences, you can create a content marketing strategy for each one.
2. Create Measurable Goals
If you’re vague about what you want to achieve, it’s easier to get complacent and think everything is going well. For instance, saying you want to get “more views” is quite different from saying you want to “increase overall revenue by 15% in November.” When you target specific numbers, you’ll provide a clear target that can inform your content marketing strategy.
Set key performance indicators (KPIs) that all members of the team can see. Explain how they align with your company’s mission. And even more critically, set up standing meetings to ensure you’re making progress toward meeting them.
3. Find the Right Channels
When you know your audience, it will be easier to determine the best channels for promotion. You’ll want to activate your website with a blog and regular updates. Sending out email blasts remains a good way to keep people apprised of your latest products or services, too.
But also be sure to add social media platforms to the mix. If you’re appealing to a younger demographic, you’ll want to use sites like Instagram and TikTok.
You’ll need to create content that maintains your brand voice. Blog posts, guides, reels, and webinars are among the types of content to consider. And The HOTH blog can help you develop content that helps bring your brand better visibility.
4. Commit to a Marketing Calendar
Once you’ve refined your content marketing ideas, it’s time to launch your content marketing campaign. Rather than approaching this randomly, set up a calendar.
Delegate members of your marketing team to handle different responsibilities. One person could craft social media posts while another produces video clips of product reveals. Ultimately, you want to be consistent with the tone of your posts and emails, and commit to posting each day.
Create the Best Content Marketing Strategy
The best content marketing strategy is one that considers your audience and sets clear goals. Focus on generating high-quality content that you can distribute over several marketing channels. Be diligent about posting regularly and review your performance to make sure you’re progressing toward your goals.
Need more content marketing tips to get your business going? Check back soon for new articles.
