Store Shop Storefront – Free photo on Pixabay
Customers are the backbone of every business. They are what help to make a business profitable and successful. Hence, it is important to give them what they want and do what you can to attract them to your business.
Just like making a customer’s online experience easier, by making online payments easy and offering live support, it is also important to make their in-store/in-person experience seamless.
Hence, if your business owns a physical store, here is how to make customers have the best experience.
Ensure there is enough space for customers to park
Although some customers might approach your business on foot, some might prefer to drive and park. Hence, it is important to ensure that there is enough space for every customer to park.
Adding parking lot striping will improve safety when customers park. Plus, it will ensure that there is maximum space for customers to park so that nobody is put off by a lack of parking space.
Provide friendly service at all times
The best thing you can do as a business provides friendly service. Whether your customer is complaining or offering positive feedback, it is best to remain calm and polite. Helping anyone with their query in a friendly way will ensure that they can maintain satisfaction, which will encourage them to stay a loyal customer.
When providing friendly service in person, it will help to smile and offer a welcoming posture. Likewise, it will help if you always maintain a positive tone. Speaking with kind words will ensure that your business remains professional and personable.
Speaking of being personable, this is a great trait to have as a business too. Small gestures like using a customer’s name will make them feel respected and appreciated.
Make them feel safe while they are shopping in your store
Making a customer feel safe when they are shopping in-store is essential. This could mean having a security guard or ensuring that the checkout system offers a safe credit card system.
A customer’s safety is crucial, so it is important to take the right measures so that you can maintain it.
Ask if they need help but don’t force it upon them
When a customer is shopping in your store, it is always a good idea to ask if they need help. Ensure not to force questions or help onto them, as this could irritate them and make them want to leave.
Simply letting them know that you will be of assistance should they need it is enough.
Offer store discounts to regular or new customers
A final step to take to ensure that your customers have the best store experience is to offer special in-store discounts. This could be for returning customers or new customers.
It will encourage customers and also encourage them to keep coming back. Making it a special store-exclusive discount will make it worthwhile for customers to shop in your store as opposed to relying on the internet.
