No matter how great your event is, or how amazing your concert performers are, if people do not come you will not make any money. That is where marketing comes into play. According to Wikipedia, promoting is a part of marketing that communicates your intentions to the targeted audiences.
Getting your event out in front of the public is simply not enough. You must use targeted marketing towards the audience that you feel will bring in the most money. For instance, if you are promoting an event that teaches young mothers how to take care of their babies, you would not want to attract older women that have already been through the process.
This part of the marketing plan should be started long before the concert, or event is planned for. You will try different strategies to get people from your target audience to sign up early, committing to attend when you begin.
In this stage, you will use the media to influence the public. You will get your brand out to everyone that will respond, and attend. Use as many influencers as you can. The more that the public is aware of your event, or Russian concert in USA, the more likely it will be a success
This is your bread and butter. Every day you want to push your brand. Get it in front of as many people as possible. Remember to only target the people that are in your audience group.
This is the final promoting stage before the concert, or the event starts. It is extremely important, in this step, to make sure that you push the fact that this is their final chance to get tickets.
Marketing an event throughout the United States, even if you are foreign, is done through strategic promoting with the steps above. This is obviously a very quick rundown of what you need to do. A professional company would be able to help you get going with your marketing and can even do the promoting for you. These companies will charge you a fee, but they are in the business of getting your attendance numbers up so it is worth the money that you must pay out.
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