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How to Optimize Shopify Sites for SEO


B2C eCommerce sites can sell anything from electronics to fashion apparel and accessories, to food and beverages. Because of the wide price range of products sold, it is important that your site is optimized in order to appeal to a wider audience.

Tailor your SEO strategy to what you are selling. For example, if you are selling electronics, use keywords like “laptops”, “tablets”, etc. If you are selling fashion apparel and accessories, use keywords like “women’s clothing”, or you can also make the most out of Shopify SEO with Impressive Digital.

Are you looking for ways to improve your Shopify store’s traffic? From product descriptions to titles and meta tags, there are many different things you can do on your site to attract visitors. The following guide provides a few tips to get you started.


Your title is the first thing people see when they click on Google search results. It’s important that it is enticing enough for them to click through.

If you have time, test out different titles and measure your traffic from each one. Once you find a winning title, make sure to optimize it. Add a call-to-action or ask a question that encourages people to click through.

Meta Tags

Meta tags are also an important SEO factor when it comes to Shopify sites. This is because they help search engines understand what your site is about, which in turn improves ranking and increases traffic.

Make sure that your meta title tag includes the keywords related to what your site is about, but be sure not to overdo it. The title tag should be: _________ | Your Shopify store name | .

Description Tags (or “meta descriptions”) are another important part of SEO on Shopify sites.

Tagging Products

Shopify’s automatic tagging system does its best to tag your products with relevant keywords. But sometimes it misses things. To improve your SEO for Shopify sites, it’s important to go through your product tags and add the tags that Shopify misses manually.

The first thing you should do is take a look at the default categories that Shopify applies to your products. If you’re not happy with them, change them. If you don’t like one of the categories that Shopify has applied automatically, check out our article on how to change product categories on Shopify.

You can also edit the metadata for each product in your store. Go into edit mode and enter a title and subtitle (don’t forget h1, h2 and h3 tags).

Focus on User Intent

SEO is about delivering high-quality content that addresses user intent. This means that when people search for specific products, they should be able to find them easily on your website. The best way to do this is by creating optimized product titles and descriptions that incorporate keywords related to the type of product they are looking for.

Add an SSL Certificate

SSL certificates are essential to good SEO these days. Not only do they keep your customer and business data safe during transactions, but they also tell Google that your site is safe for people to visit and use. In 2014, Google started ranking sites with SSL certificates higher than those without them in search results.

Keep your title tags concise

Title tags are one of the most important things on any page. They help search engines understand what the page is about, but they also show up as links in search results. If someone sees your title tag and wants to click on it, they’ll see it again before they actually visit your site — so it’s really important that you get it right! Most SEO experts recommend keeping them under 70 characters long so that they show up.

Write Good “Meta” Descriptions

The meta tags are not visible on the website, but they are included in the HTML coding of a web page. Search engines “read” these tags to determine how to classify your site and what to show potential visitors when listing results from a search query. The meta description tag is one of the most important elements of this set because it summarizes the content on a website and often shows up in search results

Optimize Your Image Names and Alt Tags

Using appropriate keywords in your image names and alt tags can help Google understand what your images are about. For example, an image of a red t-shirt with a crew neck should be saved as “red-crew-neck-tshirt.jpg.” Google will read the image name, which helps define its meaning.

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